"Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at."
"You must not lose faith in humanity. Humanity is an ocean if a few drops of the ocean are dirty, the ocean does not become dirty."Tom Peters on Mahatma Gandhi
"An armed society is a polite society. Manners are good when one may have to back up his acts with his life."Tom Peters on Robert A. Heinlein
"It is no measure of health to be well adjusted to a profoundly sick society."Tom Peters on Jiddu Krishnamurti
"A people that values its privileges above its principles soon loses both."Tom Peters on Dwight D. Eisenhower
"There is more to life than increasing its speed."Tom Peters on Mahatma Gandhi
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
"Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
"Excellent firms don't believe in excellence - only in constant improvement and constant change."
"Communication is everyone's panacea for everything."
"Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!"