"The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it."
"In order to succeed, your desire for success should be greater than your fear of failure."Tom Peters on Bill Cosby
"Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success."Tom Peters on Swami Vivekananda
"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."Tom Peters on Bruce Lee
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."Tom Peters on David Brinkley
"Success is not final, failure is not fatal: it is the courage to continue that counts."Tom Peters on Winston Churchill
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
"Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
"Excellent firms don't believe in excellence - only in constant improvement and constant change."
"Communication is everyone's panacea for everything."
"Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!"