The Smart Home Addiction
Those who install their first smart home device are more likely to be keen on automating further, a latest consumer research claims.
13:00 02 July 2017
A recent study conducted by consumer research Futuresource Consulting predicts that smart home will grow by stealth as demands continue to grow. It highlighted that those who already own at least one smart home device are more likely to automate further.
The study surveyed over 4,000 consumers in the UK, Germany, France and the US on smart home devices, appliance ownership, purchase intent and perceptions. They are segmented into different levels of smart home adoption: non-adopters, beginners, intermediate and advanced users.
Among the countries surveyed, the US showed the highest number homeowners that use smart home devices with 38per cent of respondents claiming to be living in a home with at least one smart home device installed.
Explaining the results of the study, Futuresource analysts, Filipe Oliveira said: “Smart lighting and smart thermostats are among the most popular smart home devices and are common first steps into the smart home. However, it is home security that more respondents report as the first smart home device that they have installed. Products that fall under climate control are growing, but our survey revealed that this is a fragmented category with relatively low levels of brand recognition, a challenge to manufacturers in this field.
“The results provide evidence that the smart home can grow by stealth as users who installed one device are more likely to want to automate their homes further. Across all segments, 30 per cent of consumers expect to control more of their homes wirelessly in the near future. However, the number is substantially higher among those who already own at least one smart home device, with 89 per cent of advanced users expecting to control more of their homes wirelessly in the next 6-12 months.”
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