Voodoo Hub Opens in Manchester
NHS and Amazon bulk SMS provider opens tech innovation hub in Manchester.
09:15 18 December 2020
Bulk messaging provider Voodoo is expanding its operations into the North West and is set to launch a new Manchester-based technical innovation hub.
The firm, whose clients include Amazon, the NHS and Sports Direct, said that the demand for its services has increased during lockdown. Established in 2013, the firm uses a custom-built SMS delivery platform to help businesses communicate via mobile messaging more effectively.
Gareth Davies, managing director, said: “Manchester has a truly international reputation for the innovative work delivered by the city’s digital and technology sectors. With wealth of knowledge and expertise to call upon, it was the natural choice for our new technical innovation hub.
“Since the beginning of the national lockdown in March, we noticed a significant increase in demand for our messaging services as growing numbers of businesses turned to text messaging to communicate directly with their customers and staff.
"It is a trend which is set to continue as businesses adapt and evolve their operations during the current economic climate. Industry data has consistently shown text messaging can be a much more effective way of engaging with customers than other forms of communication."
He added: “Despite the growth we have enjoyed in recent months, we have been keen not to rest on our laurels. Innovation has always been an important part of our work and our new technical innovation centre will help us to invest in some of the latest industry innovations.
"For example, RCS Messaging is still a relatively new concept when it comes to businesses harnessing the technology, but it can provide many advantages over traditional SMS messaging and our new Manchester-centre will play an important part in our future growth plans."