What is Innit?
A tech company called Innit has released an iOS app that sends cooking directions to connected appliances.
19:31 08 December 2017
The Innit app, which lets you send cooking information to connected ovens, has been launched. The iOS app allows users to browse recipes, browse meal recommendations, and watch how-to videos as they cook, among others. It is compatible with ovens from Bosch and GE appliances.
Although the idea of an app that makes cooking easier isn’t new, Innit has a unique selling preposition. Unlike other similar apps, it works with more than one appliance brand, making it more likely to be widely adopted in the future. Innit officials have confirmed that they have also partnered with Philips Kitchen Appliances, smart-scale maker Perfect Company and the Chef’d online meal store.
In a statement, Josh Sigel, Innit's chief operating officer, said: "Together with our incredible team and dedicated partners, we are looking forward to continuing to build our global connected food platform spanning appliance manufacturers, grocery and e-commerce retailers, food brands, publishers and others,"
Innit is a startup company founded in 2013 with the goal to design a platform that would enable large kitchen appliances to talk to one another to help consumers easily prepare their meals.
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