Why do Casual Gamers usually Gravitate towards Mobile Games?
Anyone with half an eye on entertainment, technology and the internet knows how big gaming is these days.
12:24 03 November 2020
To put this into context, the whole gaming sector was pegged at bringing in over $150 billion in 2019. One of the reasons behind the rise of gaming has been the popularity of mobile gaming. In 2019, this was estimated to have been almost $70 billion of the total revenue that gaming made overall!
While most gamers now enjoy playing mobile games, one type of player seems to enjoy them the most – the casual gamer. They are people who do not spend lots of their free time playing games or are not heavily into gaming as a hobby. Instead, they take a more casual approach to this pastime and simply game when they fancy it. It seems that this approach works very well with mobile play – but why is this?
Large selection of mobile games to play
Most casual gamers are not too fussed about what they play, as long as it is entertaining and gives them something to stay amused with for a short while. They will generally hop from one genre to another, looking for new and fun titles to try out. The sheer range of mobile games available meets this need perfectly and gives them an extensive library of digital titles to enjoy.
It would not be the case with traditional gaming, as they would probably not physically own such a varied choice of games. That is true for all types of gaming, from online video games to online casino games. There are many internet casinos around now, including those with the generous bonuses shown at Gambling Metropolis, and all carry an exciting selection of games to try out on your mobile device.
Free to play
The simple truth is that most casual gamers do not want to spend money on buying games. That is because they fear wasting money on a game they do not like after purchase or one that they only play for a few days. Mobile gaming is, therefore, the perfect choice as many mobile titles are free to play.
It is not just the cost of games themselves that causes casual gamers to gravitate to mobile play. Modern smartphones, which most people already own, are packed full of the latest tech. That includes features such as 5G mobile network connectivity and next-gen processing chips. It means that they can enjoy gaming without having to invest in buying additional hardware, such as consoles, controllers and monitors.
Mobile gaming fits casual gamers lifestyle
As we have already mentioned, casual gamers tend not to be heavily into gaming and spend hours of their free time on a home console or PC. Usually, they see gaming as something that is fun to do if there is nothing else to use to kill time. With this in mind, gaming typically becomes something casual players do while on a work break, waiting for friends or commuting. Mobile play fits in with this lifestyle perfectly and that has helped it become how the less hardcore gamers like to play. Not only is playing on a mobile device portable but it requires no electrical sockets to plug into either.
Mobile game design geared towards casual player
As casual gamers merely want something that is fun to kill a few minutes, the casual feel of mobile games themselves is also attractive. When you look at a lot of mobile titles compared to PC/console ones, it is clear that the mobile ones are often brighter, easier to pick up and play and less serious.
There are many reasons that 'Angry Birds' was a success with casual players, for example, but the simple, addictive game design was undoubtedly one. These types of game do not require you to be a hardcore gamer to enjoy and do not involve you investing time into an in-depth storyline or complex game mechanics. Instead, they offer an entertaining yet straightforward way to pass some time.
Casual players and mobile gaming a great fit
When you look at what mobile gaming brings to the table, it is no surprise that casual players love it. These are people who are not interested in spending lots of time or money on games. Whether video or casino titles, they just want something that is fun, easy to access and entertaining to play. As mobile gaming continues to grow, it seems that more and more casual gamers will begin to enjoy what it offers.