17:28 06 May 2009
Clothes retailer Marks & Spencer are facing a backlash from bigger-breasted women over their policy to charge 'unfair' premiums for larger bra sizes. Now Asda has joined the debate, piling on the pressure with the release of their one-price-fits-all bras for under a fiver.
The supermarket giant's new addition to their George range sees support for shoppers' "wallets as well as their busts" with their launch of their 4 bra for cup sizes A-F.
The big bra price debate has also been re-sparked as likeminded large-chested ladies group 'Busts 4 Justice' threaten to storm the M&S Annual General Meeting (AGM).
In an attempt to challenge the "discrimination", campaign co-founder Beckie Williams has bought shares in the retailer allowing her access to the AGM and plans to confront M&S boss Sir Stuart Rose over the additional charges.
Currently customers are required to pay an extra 1.50-2 for DD and above cup sizes at the high-street fashion chain. Despite many of their rivals offering a variety of sizes for the same price, M&S maintains that the additional costs are due to the increased engineering and added materials required to create the larger lingerie.
Beckie Williams co-founded 'Busts 4 Justice' following outrage at the prospect of unfair discrimination from the store for her ample 30G portions. From setting up a campaign on Facebook, the group now has almost 9,000 thousand followers.
"Marks & Spencer are Britain's biggest lingerie seller so we want them to change their pricing for all the women affected. We have been taken by surprise about how angry women are about this unfair charge. It just shows how much of an emotional issue having big boobs is for a lot of women," said Williams.
George brand director Fiona Lambert said: "Retailers should put an end once and for all to one of the last prejudices - that of the bigger busted woman. Real women come in all shapes and sizes and so bras at George are exactly the same price from A cup through to F cup."
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