11:33 15 October 2012
It can be fair to say that once a company gains a discrediting online reputation it can spread like a virus, and also be difficult to take a U-turn from. New stats suggest that companies should encourage management to take a grip of their online reputation in to avoid potential disaster.
A study from UK company Gotjuice.co.uk, has found that over 85per cent of people surf the net for reviews and feedback before purchasing products and services. The same stats reflect that 70per cent of buyers refrain from making a purchase if they spot a negative comment in relation to a brand or company.
It has been revealed that only 5per cent of internet users will click to the second page and beyond when they are looking at search results. This is allegedly something that drives many businesses to improve their marketing approach, as a company will aim to rank high on search result pages in their strife for success.
This means it is vital for a firm to keep bad reviews to a minimum, as they can affect a company with regards to the internet according to some claims.
Mark Hall, Managing Director of Gotjuice.co.uk – a firm dedicated to helping businesses and individuals manage their online reputations – has said: “Every business should be in full control of their online reputation.
“When a customer searches for a company's name or brand, the first pages from the online search results should show nothing but positive mentions. If this isn't the case, then the business will be losing out on new sales.
“Quite often we work with companies faced with disgruntled former members of staff, unprofessional competitors or - in extreme cases - ex-partners who post unjust and fake web content in the form of reviews or blog posts.”
Mr. Hall added: “These may go unnoticed by the company for quite some time, and have a devastating effect on new sales. It is important that you search for your company name and brands on a regular basis, and respond with the right action where appropriate.”
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