13:30 05 April 2006
Davina McCall's chat show is reportedly set to be axed.
Insiders have confirmed the 'Davina' show - which sees the popular TV host interviewing celebrities - won't return for a second season, although a formal decision has not been made.
The show has struggled with low ratings throughout its first season.
A source is quoted in Britain's Daily Mail newspaper as saying: "The 8pm slot she's in is very, very tough. She's up against 'Coronation Street' on ITV and Davina knew that from the outset.
"It's difficult to see how we could change the format and it won't be moved to another slot."
It's also claimed the programme has struggled to attract stars.
The insider said: "To make matters worse, since it got off to such a bad start, celebrities aren't exactly clamouring to appear - like they do with Jonathan Ross or Parky. They don't want to be associated with failure."
The news comes days after Davina revealed she is expecting her third child with husband Matthew Robertson.
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