The best kind of advertising in film is, oddly, invisible. A product that the characters use, need and integrate into their actions, rather than just a casual shot of a random company logo, is the key to success, and the Ray-Ban sunglasses used in the 'Men in Black' films both look cool, shield their eyes from their bright devices and feature prominently throughout.
The deal clincher is that the duo (who target different demographics one actor is a veteran Oscar winner, the other is a younger, mainstream box office draw) put them on slowly in unison just before the film's most memorable moments. And they feature in the posters. Following the film's release, Ray-Ban stated sales of their Predator 2 sunglasses tripled to $5 million.
More than 40 perfectly preserved ancient shipwrecks accidentally discovered at the bottom of the Black Sea.
Fragile golden and silver scrolls believed to be “spells” to invoke good or evil spirits were unearthed with ancient skeleton in Serbia.
Stress of moving house can help boost memory, a recent research has found.
The prenup house, made of carbon fibre elements and semi-transparent wooden layer, can be split in two if marriage doesn’t work.
De-extinction of mammoths through DNA sequencing and genome editing can help restore the grassland system, scientists have claimed.
Faraday cage wetsuit prevents sharks from detecting tiny electrical signals from divers’ muscles.
x Share us on Facebook