The best kind of advertising in film is, oddly, invisible. A product that the characters use, need and integrate into their actions, rather than just a casual shot of a random company logo, is the key to success, and the Ray-Ban sunglasses used in the 'Men in Black' films both look cool, shield their eyes from their bright devices and feature prominently throughout.
The deal clincher is that the duo (who target different demographics one actor is a veteran Oscar winner, the other is a younger, mainstream box office draw) put them on slowly in unison just before the film's most memorable moments. And they feature in the posters. Following the film's release, Ray-Ban stated sales of their Predator 2 sunglasses tripled to $5 million.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.
Confused Apple customers are finding coins in their MacBooks.
High levels of iron help prevent hearing loss, a study has claimed.
A software engineer has constructed a fingernail-sized engine made of paper and it totally works!
Conspiracy theorists claim that there is a mysterious alien based pyramid in the Antarctic.
x Share us on Facebook