However, it was Kylie who was named the most powerful celebrity in Britain today in the researcher's latest Cebra (celebrity and brand) report.
As well as launching her own perfume range, the Aussie pop princess has sported everything from saucy lingerie to expensive Spanish jewellery.
Head of Millward Brown UK, Mark Husak, said: "Kylie is widely accepted as an adopted Brit. People know her, like her and she is surrounded by positive buzz."
The singer's personality matches well with top brands L'Oral, Yahoo, Cadbury and Lucozade.
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.
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