Is Increased TV Streaming on Euro 2022 Proving the Growth of Women’s Football?

Euro 2022 has proven to be an incredibly phenomenal success which underlines the significant growth and excitement that women’s football always brings

10:41 01 August 2022

Euro 2022 has proven to be an incredibly phenomenal success which underlines the significant growth and excitement that women’s football always brings to the table.

 

Women’s football has struggled to be heard or seen for a long time. There was very little attendance, and coverage was so low, with many assuming it to be non-existent. You would even be forgiven if you wondered if any football match had occurred.

 

But now, all eyes are on women’s football, with both employed and freelance journalists camped in the woods with cameras and laptops ready. The world has come awake to the existence of women’s football with specialists waiting nearby and crowds gathering around it.

 

According to UEFA, more than 500,000 tickets have already been sold. This makes it the biggest women’s European sports tournament in history. This doubles the number of tickets sold during the last edition of the Women’s Euro event in the Netherlands in 2017.

 

The sports tournament will be broadcast to nearly 200 countries worldwide, with an estimated live global audience of over 250 million. This is far from the statistics from when England hosted the sports event in 2005.

 

Increased TV streaming on Euro 2022

The increased TV streaming has ensured the movement of the Women’s Super League from strength to strength or glory to glory in recent years, thanks to the new TV deal with Sky Sports and the BBC and Barclays increased investment from elite to the grassroots level.

 

According to a recent report, the Euro 2022 sports event will generate up to £54 million in economic activity for the cities that will stage the matches. The Football Association expects the sports tournament to significantly increase attendances in the WSL (Women’s Super League) to about six thousand spectators on average by 2024.

 

The unpredictability of the European Championship

The most thrilling aspect of this remarkable edition of the European Championship was the unique unpredictability. In most sports events, there’s often a tournament favorite. However, there were up to 6 or 7 football teams with viable hopes of lifting the dazzling, sweeping silver trophy, ultimately it was the hosts who lifted the cup.

 

One reason for the massive increase in viewership in this championship is that England were one of the major favorites alongside France. This is after Spain lost their beloved Alexia Putellas out of action due to a pre-tournament injury. 

 

As the championship now has ended, the legacy doesn’t. Entities will hope that we can see as many people in the ground and streaming for the upcoming WSL and Champions League. Familiar faces such as Beth Mead and Nikita Parris will hope for further glory as they are the favorites for the WSL and there is no reason why they can’t push for the Champions League too with Arsenal.

 

If you are interested in placing your wager on the WSL or the women Champions League, ensure you take advantage of the several welcome offers available. For instance, this is where you can see the SBK Promo code at a glance. Whilst, the odds are not currently available due to the tournaments not starting before next month, you can bet on the many other competitions they offer until they become available.

 

Conclusion

Women’s football has struggled to be heard or seen for many years. But now, the world has woken up and taken note of the women's game. Advertisers have embraced the tournament, even though it is still only on the fringe of the public’s consciousness.

 

How far this particular competition will go, including its coverage, England’s run, and the BBC’s broadcast ability to entrench the sports event into the public’s consciousness, is still unknown.

But the deeper everything goes, the richer the experience of the fans and the women’s football game will be.