11:06 27 February 2013
After three years, Samsung is once again launching a new smartphone in the US. The Samsung Galaxy S IV model is the company’s latest shot at broadening market share in the US, which is known to be Apple’s turf. The company used ads that have light-hearted jabs at Apple fans to promote the product.
Samsung Electronics' mobile division chief JK Shin said that their decision to change venue was because of increasing public demand.
He said: "We introduced the Galaxy S III in London last year, and this time we changed the venue ... as we were bombarded with requests from US mobile carriers to unveil the Galaxy S IV in the country.”
Media reports say that the new smartphone is expected to feature faster quad-core processor, higher-resolution display, and camera better than its predecessor.
Samsung, who lost its lead in the US market toApple, is expected to widen its smartphone advantage globally this year due to broad product line-up.
Following a disappointing 2012 earning reports, Apple’s share slumped 15per cent this year. However, Samsung’s increased up to 1.5per cent.
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