12 Ways to Use an AI Content Generator to Your Advantage
Great content will earn you an audience and high search engine rankings; poor content will drive readers away and make you virtually invisible online.
09:04 18 October 2022
On today’s internet, content is king. Great content will earn you an audience and high search engine rankings; poor content will drive readers away and make you virtually invisible online.
While everyone has heard of artificial intelligence or AI, not as many are aware of its use in content generation. A content generator is an AI tool that can supplement or even replace a human writer. Let’s take a look at 12 ways to use an AI content generator to your advantage.
Simply put, machines are faster… and they’re faster than humans at nearly all tasks. Humans get tired. Humans get writer’s block. And it doesn’t get easier as deadlines loom large. An AI content generator doesn’t get tired, uninspired, or stressed out. Give the AI the keywords and let it do the rest.
One of AI’s strengths is sorting out information that’s useful versus that which isn’t. Especially if working in a niche industry, keywords aren’t always obvious. There can be a learning curve to discovering what words your audience is using when searching. An AI content generator can take out the guesswork and give you the sound analysis to take the lead.
AI is excellent at picking through information to give you precise results. This is especially beneficial for narrowing down your target audience. There’s no need to endlessly scroll for bits and pieces of useful demographic information. The AI can blaze right through it, sync your business with your audience, and aim right at the heart of your customer base.
Researching Your Research
All great content has to start somewhere, and often the quality of your research will determine the quality of your content. AI can help you find the best sources and articles within your niche or industry. It will identify your competitors and dissect what makes their content work. It’s a short leap from there to creating content that will rival the best your competition has to offer.
Open Rate Predictions
Speaking of precise results, some AI programs can collate the open rates of different subject lines. It can predict which ones will work best, instantly improving the ROI of your marketing efforts. Where a human would have to make their best guess, an AI content generator can make a much more concrete assessment.
Blog Title Suggestions
It can take a human between minutes and hours to come up with the perfect blog title. AI can do it accurately in seconds, pulling in crucial information from multiple sources to create a title your audience can’t resist.
Great content needs great images, and AI makes it easy to pair compelling images with irresistible copy. Just let the AI know what you’re looking for and it will return results that are a perfect match for your keywords. Better yet, they’ll often be copyright-free results.
Meta descriptions are vital to getting highly ranked in unpaid search results. Humans won’t always see meta descriptions, but search engines certainly do. AI knows what search engines are looking for and can generate a meta description tailor-made for success.
Search Engine Optimization
Hand-in-hand with meta descriptions is search engine optimization, also known as SEO. This is a way to increase your search engine visibility by using targeted keywords and key phrases throughout your copy. There are right ways and wrong ways to do this, and you can trust AI to know the difference.
Creative people in a creative industry can sometimes feel like they’re recreating the same work again and again. AI can be your partner (and secret weapon) in looking at similar problems from novel perspectives. It can catch a different angle that you may simply not have considered before and give a whole new direction to your content.
In the world of content generation, plagiarism can easily raise its ugly head. Not only does it leave you open to legal consequences through copyright violation, but it’s also embarrassing and unprofessional. AI can help you navigate a safe course from your sources to your finished product without stepping on anyone’s toes.
Like any machine, AI is only as smart as the information it’s fed. If it’s fed biased information by a human, it will generate biased content. This is an area of active development in AI, as human assumptions don’t always line up with broader, more inclusive modern standards. However, given the right input, the AI will take assumptions and personal beliefs out of the picture, generating a more fair impression overall.
Simply put, an AI content generator can take some of the tedium out of human content generation or even replace it entirely. Give AI a try today and see for yourself how it can work to your advantage!