3 Components of a Strong Web Presence
Having a strong web presence can take your small business to the next level.
10:16 18 May 2020
Not only will you be able to benefit from increased exposure, but you might also be ready to start building a stronger presence in your particular market. Moreover, web-based business tends to be cheaper and easier to manage than more traditional business models.
That said, a strong web presence doesn’t just occur overnight. There are specific steps you will want to take in order to improve the web presence of your small business. Here are three aspects of a strong web presence for you to consider including in your site.
One of the first things that you will want to evaluate is the design of your business’s website. Whether you are looking to build a new website or revamp your current one, a cohesive and consistent design will be key. Potential customers who visit your website will be deterred if your design isn’t functional or appealing.
Creating a cohesive design that is also functional is a tricky thing, especially if you hope you have plenty of content and drive lots of business through your website. The good news is that there are a number of great web design agencies out there that can take the concept that you have in mind and turn it into a well-designed and practical site.
You will no doubt wish to have plenty of quality content on your website to inform and assist the customers who visit it. This content can be written copy, visual content, or a combination of the two. While visual content such as photos, graphics, and videos are great elements to incorporate into your website, your written content is going to play a major part in driving traffic to your site. This is why it should be SEO friendly.
SEO, or search engine optimisation, means that your written content is composed with the purpose of landing your site at the top of a list generated by a search engine when someone searches for keywords relating to your business. Typically, when an internet user searches for a certain keyword or phrase, they will select from the top search hits that a search engine gives them. Proper SEO practices will ensure that your business’s website is towards the top of that list.
A Simple Address
Another component of a strong web presence that can be easily overlooked is that of the simple web address. You want to use a website domain name that is easy to remember, so that satisfied customers don’t have to think twice about how to get back to your site. Furthermore, if a customer can’t remember your website name and performs a new search, they might be distracted by a competing company that shows up in their search results.
A simple website address will also be something that fits nicely on a business card or any other marketing materials that you have.