3 Essential Improvements to Website Video SEO for 2019
Although you may have optimized your website's SEO as a whole for 2019 - what about your videos?
20:34 26 April 2019
In some ways videos are more in need of optimization than text-based content, because of the fact that search engines can’t ‘see’ their content.
To make sure your website’s video SEO is up to scratch and allow your videos to rank better in 2019 – there are three essential improvements that you should try to make.
Implement Schema Markup
Although using video schema markup is still entirely optional, you should implement it if you haven’t already.
The information that video schema markup can provide to search engines is invaluable, and will allow them to list and rank your video better. On top of that search engines use that information to create rich listings, which will increase the amount of clicks your video gets.
Ideally you should include as much information as possible via schema markup, especially in important fields such as the name, description, thumbnail URL, duration, view count, and so on.
Seeing as more and more websites are starting to use schema markup, you don’t want to fall behind.
Monitor and Improve the Page Speed
In the last year Google has started to place more emphasis on page speed for both desktop and mobile searches. To ensure your videos are able to rank well, you need to monitor the webpages they are published on and make sure they load quickly.
One of the best ways to start doing that is with Google’s own Page Speed Insights tool. It will assess the page speed and provide you with suggestions on how to improve it.
Overall you will want to optimize any area that could affect how long your webpages take to load. That includes:
- Only publishing one video per page.
- Optimizing any images that are on the page or reducing their number.
- Ensuring there are fewer redirects.
- Disabling autoplay on videos.
In some cases more improvements may be necessary, but suffice to say your goal should be for webpages with videos on them to load as fast as possible on both desktop and mobile devices.
Publish a Transcript
Although this is not a ‘new’ way to improve the video SEO – it is one that is definitely very effective.
By transcribing your video and publishing the transcript near it, you can provide search engines with a lot more detail about it content. That detail is increasingly important now that voice search is growing in popularity – and it will let your video be listed more effectively.
Think of the transcript as the written-content for pages with videos on them. If you feel that it won’t fit into your web design and layout, you could even add it in a collapsible element.
Alongside these improvements there is one other area that you need to focus on: Creating impressive, high quality and engaging video content.
The more engaging your content the more likely it is to be shared, attract likes, and increase dwell time – all of which are factors that search engines take into account.
It may help to use Movavi Video Editor to edit and improve your videos before you publish them. Not only will it let you enhance the quality of your videos, but you can use it to add music to a video in minutes, insert captions, apply effects, and more.
Between that and the essential improvements to website video SEO listed above – your videos should have a great chance to rank well in 2019. Just be sure to keep tabs on any new changes to SEO that take place over the year, and react to them as quickly as you can.