3 Reasons Why Streaming Service Providers Need an Email Validation Tool
Streaming services have changed the way people watch TV shows, videos, and other entertainment content.
11:39 05 March 2020
They have gradually taken over the reign from cable and other traditional TV services, as most Internet users have at least one streaming service subscription. Aside from TV shows and films, streaming services also paved the way for a new platform for online gambling and sports events.
Overall, it’s easy to say that streaming service providers are sitting on a gold mine, but just like other businesses that rely on the Internet, they will face some severe challenges. An email validation tool, however, can help out with some of these, specifically:
- The need for effective email marketing tactics to gain more subscribers
- Protection from abuse by freeloaders
- Making the signup process easier and safer for customers
What’s even better is that an email validator API can be integrated into streaming portals to address the three challenges above in real-time. Let’s see how this works.
Reason #1: Using an Email Validation Tool Improves Email Marketing Results
The majority of consumers still prefer email as the primary means of communicating with service providers, including online streaming. An effective email marketing campaign helps a company gain more website visitors and subscribers while allowing them to retain existing customers. But what makes an email campaign effective?
Hundreds of tips are available online, ranging from enticing subject lines to attention-grabbing calls to action. But the first step is to build a high-quality subscriber list where a good email validator API can help. By verifying email addresses, streaming service providers can ensure that none of their subscribers use disposable, fake, and non-existing addresses. These email addresses can cause a business’s email deliverability rate to decline, which, by extension, affects other critical metrics such as open and conversion rates. With the help of an email validation tool, however, well-crafted email campaigns are sure to reach intended recipients due to a clean subscriber list.
Reason #2: Checking for Typos Makes Signup Processes Easier
The signup process is an essential factor as making it too complicated may discourage several customers from subscribing to a service. Also, it’s important to ensure that signups happen with correctly-spelled email addresses.
An email validation tool can make it easier for customers as it can detect common email domain typos. Checking for typos is vital, especially for providers like Netflix, which removed its email verification process. Subscribers no longer need to click a link sent to their inbox after signup, which can also mean they wouldn’t know if they registered successfully until they try streaming content.
Mistyping their email address during the signup process would cause users to go through it again, which could be time-consuming. The inconvenience could even cause them to change their minds.
Reason #3: Using an Email Validator API Protects Providers from Freeloaders
Offering 30-day free trials is often the norm for streaming services. Netflix, Amazon Prime, and Disney Plus all do it. Even smaller providers offer free trials or free tiers to keep up with the competition. Ultimately, though, all providers are running a business with one goal in mind—to earn.
If free-trial users don’t convert into paying subscribers, service providers may end up closing shop. With this in mind, it doesn’t help that many users go to the length of creating disposable email addresses so that they can keep signing up for free trials again and again. The ubiquity of disposable email service providers such as 10MinuteMail, TempMail, and others doesn’t help either. But streaming service providers who integrate Email Validation API into their registration portals can quickly check for disposable email addresses, thus preventing abuse. The API can also check if a mailbox exists for any given email address.
Netflix’s success encouraged more companies to venture into the streaming services sector. The increase in the number of providers means stiffer competition, which gives providers all the more reason to make sure their marketing campaigns remain effective and that their target users aren’t turned off by their signup process. A reliable email validation tool can help with these, while also protecting streaming service providers from free trial abusers.
About the Author
Jonathan Zhang is the founder and CEO of Threat Intelligence Platform (TIP)—a data, tool, and API provider that specializes in automated threat detection, security analysis, and threat intelligence solutions for Fortune 1000 and cybersecurity companies. TIP is part of the WhoisXML API family, a trusted intelligence vendor by over 50,000 clients.