3 Tools Every Marketer Should Know About

Marketing today feels like a never-ending juggling act.

00:46 20 June 2025

Marketing today feels like a never-ending juggling act. One minute you’re crafting an email campaign, the next you’re trying to decode your analytics dashboard or figure out why your ad spend just went poof with barely any conversions to show for it. It’s not just about being creative anymore. You’re expected to be part designer, part psychologist, part data scientist—and somehow, stay ahead of the competition while doing it all.

Sound familiar?

That pressure to perform, to always be “on,” it gets exhausting. And with so many tools out there promising to “10x your ROI” or “completely automate your workflow,” how are you supposed to know which ones are worth your time?

And before we dive in, quick note: if you’re into conversion rate optimization (and honestly, who isn’t?), Check out this cool CRO test significance calculator from Converted It’s simple, effective, and one of those small tools that saves you hours of second-guessing A/B test results. The following are the three tools that really matter.

1. Notion – Your Brain’s External Hard Drive

If your current content calendar lives in a cluttered spreadsheet with five different color codes no one remembers the meaning of… you need Notion.

Notion is like that digital notebook you always wanted but didn’t know existed. Think of it as Google Docs, Trello, and Evernote had a baby. You can use it to map out campaign ideas, track project timelines, keep a swipe file of ad copy, and even plan your social media for the quarter—all in one place.

2. Ahrefs – The SEO Goldmine

Look, SEO isn’t dead. It’s just gotten... noisier. With everyone and their grandma publishing content, ranking on Google isn’t as straightforward as throwing keywords into a blog post and calling it a day.

That’s where Ahrefs comes in.

If you’ve ever wondered why your blog post isn’t ranking, or how your competitor is driving all that organic traffic, Ahrefs gives you answers. And not just surface-level fluff. We’re talking deep keyword research, backlink analysis, content gap reports, and site audits that actually make sense.

3. Hotjar – Because Numbers Don’t Tell the Whole Story

Analytics platforms tell you what is happening. Hotjar tells you why.

Let’s say your landing page has a high bounce rate. Google Analytics will point that out. Cool. But it won’t tell you why people are leaving. Is the CTA unclear? Is the form too long? Are people even scrolling past the hero section?

Hotjar gives you heatmaps, screen recordings, and user feedback widgets so you can literally watch how people use your site. It’s like sitting next to them while they scroll—only less awkward.

You’d be surprised how often we assume users behave a certain way, only to find out… nope. They’re clicking on things that aren’t clickable, they’re ignoring your big fancy banner, or they’re rage-clicking your menu because it won’t open on mobile.

Summing Up

No tool is going can fix a broken strategy. But the right ones? They amplify what you’re already doing. They help you move faster, work smarter, and uncover opportunities you wouldn’t have seen otherwise.

You don’t need to use all the tools. Start with one. Play around. See what fits into your workflow. Marketing will always be a little messy—that’s kind of the charm, right? But with the right tools in your kit, it doesn’t have to feel overwhelming all the time.