3 Ways to Leverage Pinterest as a Marketing Tool
One of the many benefits that the digital age has brought the world of business, is the ability to market in so many new and creative ways.
15:16 12 September 2022
One of the many benefits that the digital age has brought the world of business, is the ability to market in so many new and creative ways. Google alone has completely changed the landscape of successful marketing as consumers have more access than ever before to goods and services all over the world. Advancements in technology and communication have made it possible for more people than ever before to run their own businesses and contribute to the growing global marketplace.
While the digital age has brought about a lot of opportunities, it has also come with a steep learning curve. Access to a literal globe of information through a search bar results in millions of hits for most queries, and the reality of a brand being lost in Google’s ranking is real. In fact, visibility and brand recognition are some of the most challenging things that face modern businesses trying to succeed.
Thankfully, there are tools that any business, regardless of the size, can use to help grow their visibility and expand their customer base. One of the best ways to navigate the digital sphere and get the attention that your business deserves is by working with a Google Ads agency. The benefit to working with an actual professional agency, is that they can help you navigate the best decisions for your business where it’s at.
This means understanding your current market, size, and success, helping to solidify goals and expectations, and then working step by step to execute successful digital marketing strategies. Google Ads itself is a powerful tool that incorporates pay-for-click advertisement. There are four Google Ad products that a business can use, Discovery, Display, Youtube, and Shopping. All four of these options can give your business the visibility and recognition that it needs to succeed.
Another advantage to working with a digital marketing agency, is that they can also help you integrate other forms of digital advertisements, such as social media. Social media is one of the biggest successes of the recent digital age, and on top of being one of the best ways to show the world what you had for breakfast, serves as a competent marketing platform.
One digital platform in particular that can be used powerfully for marketing is Pinterest. If you have been wondering about what Pinterest is and how to leverage it wisely for your business, here is everything you need to know!
What is Pinterest?
Pinterest is a unique take on a creative digital platform in that it works as a robust image search engine. Social media in general is all about allowing self-expression on a certain style of a digital platform, and to some degree, Pinterest does allow for this; however, Pinterest acts much more like a search engine than it does a social media platform. The similarities that Pinterest holds with social media platforms is that it does allow for the self-expression of individuals or businesses through visual formats.
For Twitter users, this comes down to expressing an opinion in 280 characters or less. With Snapchat, a user can send any amount of photos or videos that all expire and delete themselves, and the infamous Facebook is a massive catchall-style platform that can support video, photos, and text.
Pinterest is interesting in that it allows for the self-expression of an individual or a business through the use of pictures exclusively. As you might imagine, this can be a very effective and powerful marketing tool for businesses to use.
1. Create a Goal
Just like with any marketing strategy, it all starts with a goal. Pinterest creates a unique opportunity to use visual art to sell a brand or a company, however, there still needs to be a goal. This could be as simple as using Pinterest to show a new seasonal product line or using Pinterest to raise customer awareness of a particular aspect of a business.
Whatever it is, defining your goals will help you understand how to spend your resources wisely to create the most successful campaign.
2. Create Captivating Content
The powerful thing about Pinterest is that it works great with short attention spans. That means the more captivating your photos, the better product placement, and the more success you will have! If you are going to utilize Pinterest, it’s worth the investment to get quality photos and think outside of the box.
3. Use Key Word Analytics
Pinterest can serve a wide variety of businesses. Furniture, lifestyle, food, or even office supply and DIY projects - can all be advertised on Pinterest, but it takes knowing your market. That means finding the keywords that potential customers are using to engage with the products or services that you offer.
With Pinterest, you get a chance to visually show a potential customer why your brand should be their number one choice. Pinterest allows curious customers a visual glance into how your business can improve their lives and this is what makes Pinterest such a powerful marketing tool. With a clear goal, high-quality, creative content, and intelligent use of keyword analytics, your Pinterest marketing campaign is destined for success!