3 Ways To Make Your Business More Visible Online
So you’ve just built a shiny new brand for your business, say a new clothing line or a revolutionary business intelligence platform.
18:13 10 June 2019
You know there are people out there who need it, and who are ready and willing to buy. You’ve done your research to come up with the best product or service branding you could make, but you don’t know how to go about planning your online marketing outreach and campaigns.
Well, think about your potential customer first. How would they come across new brands? How exactly would they discover the business that offers the right services they need?
By knowing how your target audience discovers brands, you can plan accordingly and optimize the way your business is seen online. Below are some strategies you can try out:
Choose the right keywords
Want to make your business easy to discover online? Make sure you optimize your website so it is using all of the keywords people search for when they’re looking for your type of product or service. With the right ones, you’ll be one step closer to reaching the right people that have the needs you can address.
How do you determine which keywords to use though? Well, the best way to go about it is to think like your potential customer. What would you type in the search box?
For example, when someone needs to book a reservation at a nice restaurant for their anniversary, they would probably put “best restaurants in New York” or maybe “date ideas in Los Angeles”.
Their search results will then be peppered with various restaurant options in their area or activities they can try out as a couple. The key word here is relevancy. They searched for something, and they were given relevant results.
So do the same exercise for your business. If you’re having trouble coming up with specific keywords, you can always turn to some research tools. Find a good SEO copywriter that can integrate those keywords into your content. Try to look at what your competition is using as well; that might inspire some ideas.
When you’ve come up with a list, you can go ahead and build your campaigns around these keywords.
Clean up your citations
Optimizing how your business is found online doesn’t stop at just keywords.
It’s also important to review the online footprints of your business. It’s likely that your business would have some mentions floating around the web. These are called citations, and while they’re great for publicity on the surface, they can be a double-edged sword at times.
The thing is, these citations don’t only list your business name. They also include your physical address (if you have one) and some contact details like a telephone number or email address.
This is why it’s important for you to make citations consistent. You don’t want to have online users discover your business and arrive at the wrong contact number or email address. Not only that, but if all of your citations online are inconsistent in the business name, address and phone number, it will hurt your website’s ranking in search engines.
Aside from discovering your business online, you also want your target customers to eventually take the next course of action, whether that’s placing a call or visiting your website. That won’t happen if the information about your business online is inaccurate.
Stay up-to-date on trending topics
The two strategies above are great for setting up your discoverability as a business in the first few months. But how do you take that a step further and continue to be relevant?
Google Trends offers a handy way for you to stay up-to-date on the things and topics your target customers are interested in. This tool gives you a list of queries people have searched for the most in the last 24 hours.
Use these trends to boost your business’s visibility online. By knowing what topics are trending, you can create campaigns or content that your potential customers would be interested in.
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