4 Strategies The Best Local SEO Agencies Use
Local SEO is a search engine strategy meant to help local business rank in their locality.
15:01 13 January 2020
If one runs a brick and mortar business, it will need a local SEO to attract customers and make sales.
Local SEO is great because customers in the target market are using search to learn and buy products and services. That said, if you never optimize your website for local search, you will lose the market share.
If you have a local business, here are the optimization secrets Local SEO agencies use to rank websites.
Optimize Google My Business Listings
The first thing is to claim your GMB listing if you have done that, you can optimize the GMB listing. Here are some tips to follow:
- Make sure your profile is completely 100%
- Your Name, Address, and Phone Number (NAP) has to appear in all your web properties
- Get a profile photo that speaks more about your brand. Make sure the photo is a visual clickbait that resembles your business
- Make sure the keywords are in the image file
- Pick the right category for your business
- Choose multiple categories when necessary
If you need professional help with these, Premium SEO experts will assist you to optimize your GMB listing.
A lot of comps ignore Bing. Since Google is bigger, it is so easy to shut out Bing. If they are doing that, then it means you need to list your business with Bing. Listing your local business with Bing will help you pick additional market share your competition is ignoring.
Every SEO guru will tell you that keyword research is an essential aspect of SEO. The challenge most people have with local SEO is finding the right keywords for their business.
The good news is your competitors have excellent keywords they are using. What that means is, they have already done the homework for you.
Most importantly, you can know which keywords they use to land new customers or leads. One way to find out these keywords is by using tools like SEMRush, Ahrefs, etc
Structured data is vital for getting traffic. Structured data is information that is marked up on the website. The info is marked to alert the search engine to parse it. At times, the search engine will reveal marked-up data in search results.
If you have been on the internet for a long time, you might have seen Google list a star rating on a particular website.
Google gives you that rating when it has examined your structured data. A local business Schema will tell a search engine more about your business. With a local business schema, you can include the following details:
- Currencies accepted
- Operation hours
- Email address
- Legal names
- Parent organization
- Fax number
There's more to this. All you need is to visit schema.org markup to know the details you'll include your business.
One thing you have to remember is adding a markup to your website will involve technical work. If you're not sure of how to do it, search for companies that offer SEO services within your area.