4 Ways to Improve your Google My Business Ranking
Google has transformed the way people find local business, thanks to Google My Business.
13:13 10 September 2019
This is a local-based strategy that makes your business more accessible to local customers. It’s a free tool that helps businesses manage their online presence.
Your GMB listing should include your business’ address, the correct name and a link to your business website. Remember to include your regular working hours, so customers don’t waste a trip only to find you closed.
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Ranking high on Google ensures local customers to choose your business over your competitors. Here is a guide to help you improve your Google My Business ranking.
1. Submit Your Business to all Business Directories
GMB only ranks business that Google has verified. Google has to ascertain that your business is legit. You can facilitate the verification by submitting your business to local and national business directories.
Ensure that the name, address and phone number you include on every listing is the same. Having a consistent NAP across all directories confirms the credibility of your business.
The more your business is cited on the internet, the higher you rank on Google My Business listings. This applies the same principle as backlinks on websites because Google tends to rank websites that have their footprint across the internet.
2. Maintain Consistent NAP across the Internet
Aside from correctly listing your NAP on business directories, do the same on other platforms as well. Master how your business information appears so that you don’t confuse Google. If you decide to start with the address and then the name of the business, don’t change your name down the road and start with the business name.
Maintaining consistent NAP across the website helps boost your Google My Business ranking and increase sales. Consider searching your business on search engines to see how the name appears on search results. If there’s a listing that’s incorrect, contact the relevant customer support team and request an update.
3. Include the NAP and Embed Google Maps
Including your business’ NAP on all relevant platforms increases your business’ footprint on the internet. This way, Google will be inclined to rank you high when people search for local business.
Include your NAP at the header or footer of your business website. This enhances user experience because customers can easily find your brick and mortar store.
It’s always a good idea to embed a Google Map to your GMB listing. Sometimes, customers need to be directed to your business’ physical location. This also assures Google that your business is located at the address you’ve listed.
4. Encourage Reviews
Last but not least, encourage your customers to leave reviews on your listing. People are always looking out for online reviews to see what people say about your business.
Google also tends to rank listings with the most reviews. If you get a negative review, give a polite reply, and work on improving your service delivery.
Google My Business is a platform that allows small businesses to position themselves in front of local customers. Always work on improving your ranking so that customers choose you over your competitors.