5 Best Google Certified Online Digital Marketing Courses
Digital Marketing is the heart of online marketing currently.
08:33 05 May 2019
With the growing popularity of online business in recent years, one thing is for sure that Digital marketing is here to stay. Both for online marketer and students aspiring to have a career in Digital marketing, online courses are highly beneficial in their respective fields.
When it comes to online courses for Digital marketing, nothing is better than Google-certified Digital Marketing courses. If you are a marketer, it will help you know about the current digital trends in details to apply for your brands' online presence and better ROI conversion. If you are a student, it will definitely give a kick start to your digital marketing career. You can also checkout Webmarketing 123- Best digital marketing course reviews for better understanding. ‘
The following list mentions the 5 best Google certified Digital marketing course online.
- Introduction to Digital Marketing- Digital Unlocked course by Google
This course is known as Digital Unlocked course by Google. It gives you an overall theoretical and practical concept about Digital Marketing and its key elements like SEO, email marketing, social media marketing, search marketing and so on. The course covers 23 lessons on Digital Marketing to let you learn and know about each of its components in details. Once you cover up understanding and reading the 23 lessons completely, you can unlock the certification questions. Google will test your learning through these questions and once you pass it, Google quickly gives you certification.
2. Google Adwords certification
Google Adwords plays a pivotal role in Digital marketing as it deals with the pay per click Google ads which every online business marketer uses to attract potential traffic. The course teaches you everything from scratch like- Importance of Google advertising, Internet advertising, Adwords, how to conduct Google advertising campaign for your business and manage it, how to create ad extensions and relevant advertising for your brand, how to build the targeted keyword list, etc. Each of the course modules comes with aptitude tests to analyze what you have learned and on passing them successfully, you are awarded 1-year certification by Google.
- Google Analytics certification
Google Analytics is a must requirement for SEO and Digital Marketing as it helps you track the web traffic, gives an in-detailed analysis report of your marketing strategies and lets you know what is working for you and what not. The course is divided into several sub-modules like- Digital Analytics Fundamental course, Analytics IQ exam, Adwords and Analytics and Smart Goals of Google analytics. Each sub-module comes with relevant aptitude tests. At first, you need to clear the fundamentals test to move on the next chapters and gradually pass each of the tests to have the final certification.
- Display Advertising course
Display Advertising refers to the attractive ads that display a commercial message for a brand in the form of videos, banners, pictures, pay-per-click ads, graphics, etc. The course here gives complete information about the various kinds of display ads, their application, how they are used to target the specific prospects, how they help to boost up business ROI, how they bring sales leads, best practices and measures for Display ad campaigns, remarketing strategies and everything related to Display Ads. Here also, you need to clear aptitudes on each lesson to obtain the Display ad certification by Google.
- Mobile Advertising course
Majority of online business gain potential traffic from mobile users. Hence mobile advertising plays a vital role in Digital marketing. The course here covers the importance and application of mobile ads as well as how to manage and conduct mobile advertising campaigns. It gives you a complete study guide on mobile advertising and how to utilize the best of it for making wonder promotions for your brand business and draw the targeted traffic. Just like other courses here also you have to clear the aptitude exams for certification.
The above-mentioned 5 courses are extremely beneficial to understand the core of Digital marketing. Opt for it now to give your brand a solid presence.