5 tips and tricks for your SEO
Your site is worthy of giving you an important place in your marketing strategy.
13:56 25 July 2019
In an environment where everything is digital, good visibility on the Internet is indeed a necessity. Increasing your customer base, increasing your sales and increasing your reputation are all benefits. But what then? To help you, here are some tips and tricks that will help you to be in a good position in the search engine.
1 - Choose your keywords carefully
This is the most strategic SEO step on the internet. Positioned on a large number of keywords is already a good thing, but being a leader in specific keywords for your business is even better. Indeed, it must be known that the words and phrases used to search for a product or service on the Web vary greatly depending on the user. Paying the same attention for each of them will mean working on your position on hundreds of keywords, which will make the task more difficult. Therefore, ideally it is to choose certain keywords, which are less competitive and more specific to your business, without being too far from the search engine questions. To really make sure you don't make mistakes, you can ask for help from SEO services like Just SEO.
2 - Write quality content
Search engines like Google are becoming increasingly sensitive about it. It is no longer enough to include a number of certain keywords in your content so that they are properly referenced. Your article must now be treated carefully, both in substance and in form. In particular, you must pay attention to its relevance and make it attractive to internet users. To do this, select topics that can attract their attention, give them as much information as possible and, especially, avoid mistakes in language use. Even though your article might be interesting, the article will lose a lot of credibility if it is flooded with spelling and grammar errors.
3 - Optimize your tags
In the eyes of the browser, tags basically determine how to display pages. But beyond this technical utility, they are mainly used for content structures to facilitate and streamline user readings, the aim is always to attract the last attention to improve your site's SEO. Whenever possible, each page must have a general title, which you enter between H1 tags. The text will be entered in the H2, H3, H4, ... Hn tags, depending on your text field and the size of the character you want. To make it easier for your audience to find important points, you can write it in bold or italic letters. Note that there are currently countless number of html tags, allowing you to customize your content.;
4 - Structure of your site
The structure of your site's tree is also one of the most important aspects to improve its SEO. This will not only allow you to prioritize your content, but will also offer your visitors a global vision of the products and services you offer. In this case, ask yourself how to make your site more intuitive and efficient, depending on your target needs. In this way, they can navigate more easily and should have no trouble finding the information they are looking for. Be aware that users who devote time on your site contribute greatly to increasing positioning in search engines.
5 - Get the incoming link
To improve your site's SEO, you will also focus on getting backlinks, the second has the effect of increasing your popularity and visibility. From a search engine's point of view, the page that receives backlinks will be better positioned, especially if a site that emits a link has a good reputation. It is therefore recommended to develop a netlinking strategy to increase the number of hypertext links that point to your site.