10:03 17 August 2017
AWS Elemental Head of Marketing and Business Development EMEA Simon Frost has talked about the effects of 5G in the media industry at a recent 5G event in London saying: “We are approaching a perfect storm.”
“The media industry is going through an enormous transformation. That transformation is mainly disruption through the internet, new competitors, new entrants and the delivery of video through new devices.”
Explaining that 5G is expected to be rolled out by 2020, he said: “We all know what is happening in the way we consume TV.”
“Media has its own transformation fuelled by IP and other tech accelerators. The hype, the story, the investment, the headlines and the whole story of 5G will only add fuel to the fire of converting an already shifting media industry to IP technologies and mobile-centric consumption. It’s going to make that fire wheel spin faster,”
“In general terms, we are seeing a gradual shift towards mobile-centric video and mobile-centric viewing.
“Video mobile viewing is up to 4 hours and fixed TV viewing down 2.5 hours [per day]. There is a generational spread; millennials and younger favour tablet and mobile and the older generation are focused on quality of the big screen.”
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