7 Actionable Instagram Tricks for Successful Marketing
Okay, no! We are not trying to get you caught in some sort of legal trouble.
11:26 29 March 2021
By actionable, we are talking about tips and tricks that you can easily follow and improve your marketing strategy. Because Instagram is rapidly turning into one of the most valuable assets in the world of marketing.
Whether you are trying to buy Instagram followers or to gain more Instagram followers, it always helps to have some insight from the rest of the world. That is exactly what we are trying to achieve today. We shall discuss seven easy tricks that improve the chances of your marketing strategy bearing sweet, sweet fruit.
Stats say that more than 75% of users on Instagram are under the age of 35. This makes it a ripe hotcake for your marketing strategy. Thus, whatever you are planning, you cannot leave Instagram out of it. And whatever you are planning, the following tricks will always help.
1. Optimize your bio
Whoever visits your Instagram channel will invariably check out your bio. If you have not optimized it yet, now is the time to do so. A professional and engaging bio automatically generates interest and curiosity in your audience.
Your bio cannot exceed 150 words, so you must keep it simple. Creativity is a must while writing great bios and we suggest looking at a few examples across the internet. Whatever you choose, keep it relevant.
A word of advice: Bios of today’s youngsters that contain half Greek, half Mathematical symbols, and terms like “u” instead of “you” are polar opposites of engaging and professional. If you use either of these, be warned that people will run from your channel like a good hair day runs from a certain American president.
2. Giveaways help
While hosting a giveaway every single week might not be a great idea, but there is nothing wrong with keeping your audience entertained by the prospects of free stuff. Several brands follow this trick.
To use giveaways to increase your reach, you do not have to use paid promotion as well. Just come up with a great price and ask your followers to tag two friends for being eligible. Even if only a hundred people respond, you will reach two hundred more accounts and these effects add up significantly with the size of your followers and it will really help you alot to increase your instagram followers count.
3. These are the days of visual content
And pictures have grown old. A picture only speaks as much as a thousand words, but videos can carry as many as 23 pictures in a second. From a purely logical point of view, a video in that case contains enough words to outmatch “War and Peace”.
But on a serious note, videos are an amazing way of increasing your engagement and popularity. With IGTV and Instagram Reels in the mix, they allow for particularly unique ways of sharing information and content with your audience. This significantly helps your marketing strategy.
4. Hashtag’s rule is supreme
The only reason your account has even kicked off from the ground, apart from your friends, is hashtag. No matter how great your content is, unless you have a lot of relevant hashtags in your captions, your posts will not show up in people’s feeds and you will not be able to reach accounts outside a tiny circle.
Instagram allows you to add a maximum of thirty hashtags in a post. Make good use of this provision. Find hashtags that are relevant to your post and simultaneously, are incredibly popular. This will increase your reach and your marketing strategy will benefit a lot.
5. Sponsored posts
Once you have done all you can that involves only you, it is time to think beyond yourself. Sponsored posts are any person or brand’s first venture into the world of paid marketing.
The way sponsored posts work is this: Party A wants to be popular. Party B is already popular. So, Party A pays some money to Party B for posting about their products or services. These sponsored posts carry a label above them that informs people that the post has been paid for.
While it may sound like a lot of work but engaging with other brands through sponsored posts is no less important than engaging with your own audience, which brings us to our sixth point.
6. Engage with your audience
People enjoy having their opinions heard and valued. Further, they prefer a brand that is friendly. Thus, post polls and quizzes on your channel, hold giveaways (point 2), ask them what they would want to see you upload next, and keep them entertained.
7. User generated content
This is actually an extension of the last point only. However, it is still a clever way of increasing your engagement and chances of success. Like we mentioned, people want their voices to be heard. So, you can hold a small contest every month or something like that and post the best user generated content on your channel. It will improve your image as well as your chances of success.
These were some of the simplest ways of ensuring your marketing strategies are a hit. If you have more you can think of, we would love to hear them through the comments box below.