7 Creative Ways to Use Social Media for Your Events
Do you have some important seminar, a meeting, or a concert coming soon?
09:46 21 April 2021
Maybe you need to organize a birthday party or anniversary celebration and make this ‘rendezvous’ memorable and impactful. Then, the first task on your to-do list should be a well-organized event promotion. Research shows that over 79% of people have a keen interest in products and events promoted via social media channels. We’ve prepared seven excellent tips on how to use the power of social networks to boost your events.
7 Awesome Ideas to Boost Your Events via Social Media
Marketers, business people, and global influencers use social networks as a powerful tool to interact with the audience. Even the most well-thought-out seminar or conference risks failing without proper promotion. These seven creative ideas will help you arrange a never-to-be-forgotten event, which people will recall for years.
Create a Facebook Post
Facebook is the most popular social network with a multi-million global community. Modern people use FB not just for watching cute videos or messaging with their pals. FB posts work as a proven instrument to spark interest in your business or services. Thus, creating a FB event is a must-have in your check-list. Nowadays, it won’t take long to make a Facebook post using such design tools as Crello. This all-in-one tool lets you build pretty much all of your business visual components, for example using a business card maker you can craft beautiful custom templates that will suit your business perfectly. The service offers a massive collection (over 25,000) of one-of-a-kind templates to meet any needs and preferences. You can use any of these unique templates to create eye-catching animated posts for your feed in minutes.
Promote Your Event via Instagram Stories
Insta stories can give a significant push to your event and make people talk about it. It’s not a secret that a dominant share of social network users prefers Insta stories even more than ordinary posts. Thus, make your Insta story informative and catching. Share a list of speakers and special guests who will participate in your event. Specify how their performances and speeches can be helpful to attendees. Reveal what contests and giveaways the attendees should count on, as such deals always evoke the crowd’s curiosity.
Set a Hashtag
Some event organizers neglect the tags’ value and miss a lot! A branded hashtag works as a bridge between a host and attendees. By using a labeled hashtag, your guests will easily find all information related to the upcoming gathering. Don’t make a hashtag too long and twisted! It should be clear, easy to spell, and matching your event’s theme. You can use tags on all popular social networks, engaging more and more people to get involved in the ‘rendezvous.’
Share Pre-Event Live Tweets
A good host knows that it is vital to keep people involved in a pre-event routine. In this way, you make your guests feel their significance and show them how each voice matters. Pre-event tweets are the brilliant know-how to build a connection between all parties involved. You can share tweets showing off a preparation process to reveal the funniest moments. If you plan some contests during your future gathering, it will be a smart idea to hint what gifts you’ve prepared for winners. You can even include abstracts of live interviews with speakers or celebrity guests who confirmed their presence at your get-together.
Use FB Advertising
Do you know that according to the latest statistics, the ad segment in social media will grow by over $110M in 2021? Veteran marketers understand that proper advertising is the key to directing public attention to their events. Facebook ads can be undeniable helpmates in this regard. Using FB ads, you don’t only boost your event’s visibility by letting more users know about it. FB ads will help you target the right audience, i.e., people of a certain age, gender, and demographic group. In other words, if you plan an outing for an audience of 50+, Facebook will not recommend it to youngsters.
Make Video Teasers
Video teasers are the fundamental hallmark that stands behind your event’s success. Here are some tips to produce captivating and powerful teasers:
- Share best moments from previous gatherings.
- Add behind-the-scenes preparation moments.
- Make contests and giveaways’ hints.
- Include call-to-action elements to make a video shareable.
- Leave people intrigued (don’t lay all your cards on the table).
If you follow these simple recommendations, your video teasers will double guests’ thrill. People would never miss an event like this!
Share Post-Event Moments
Some hosts focus purely on a preparation routine and neglect the value of a post-event connection. It is essential to keep a bond with your audience, even after the final curtain. A photo gallery or video collage with the best moments will make guests talk about your event for long. An album with the most memorable highlights will be of service when you start planning your next endeavors via social media.
As one can see, it is not enough to spend some hard coin on an event to make it successful. If you want to organize an unforgettable and widely discussed gathering, don’t neglect the power of social media promotion. We hope our tips will help you create a before-and-after event connection with your audience and encourage people with more ace events coming.