7 Reasons Why Facebook Ads Are Important
The world of digital marketing is built with long and winding roads.
14:37 16 December 2020
It is essentially a corporate jungle that doesn’t have the option of Google Maps either. Still, as a marketer or business owner, you are expected to be in all places at once. Be that email marketing, social media, PPC, SEO, content marketing or web design; you just have to have it all. The funny part? Even that is not an exhaustive list.
With endless opportunities and outlets, it can get really confusing at times to choose the best horse to bet on. After all, you can’t be expected to drain money from all ends of the earth just to keep going. So, you categorize. Distribute the resources you’re willing to work on organically and the ones that shall earn your marketing budget.
In a race between them all, social media has gained pace over the last few years. As each one of them adds new features and brings in additional users every day, one platform stands to rule them all. FACEBOOK! While social media existed much before Facebook began, the true rise of digital advertising can pretty much be marked back to the inception of Facebook ads.
Facebook ads have stood the test of time and are relevant even today. A social media agency in London or any part of the world knows, there is no digital marketing strategy without Facebook.
Here are 7 reasons why Facebook ads still rule.
Everyone is on Facebook
As of the second quarter of 2020, Facebook holds a user base of over 2.7 billion people. To put things in perspective, the world population is reaching the 8 billion mark soon. So, roughly every one in three people is on Facebook. That’s including your audience.
Doesn’t matter who they are, the people that matter to you can be found there. Just that, in our opinion, makes Facebook one of the greatest tools for audience outreach and advertising.
Micro Targeting Opportunities
Facebook not only provides a full range of filters to map out your ideal buyers but, also gives you the option to layer them over one another effectively. Funnelling your audience to a granular size gives you the power to speak to only those who want to hear you.
This accentuates your conversions drastically. With location, demographic, interest, gender, behaviour, language and connection-specific markets, you can tap into the places that hold the best opportunity for your brand and product.
Compounded Content Marketing
You create content to inform, educate and lure in your audiences. With regular updates and intriguing content, you can attain a stage where organic growth comes naturally. But, as a business page, Facebook makes it difficult for you to reach that point.
As per the updated algorithm, the platform prioritizes family and friends over everything else. That means your content needs to run on steroids to be visible. Facebook ads get you that attention in no time.
In fact, it builds up the organic reach when different users share your ad content. That’s compounding effect for every step taken towards a single advertising campaign.
Analytics That Answer It All
Facebook’s Ads love to tell you about everything they know. With mobile advertising, understanding whether a campaign performed well is the key to unlocking the real potential. Facebook not only tells you if it went well but, segregates the numbers in such a fashion that you can pinpoint to the exact metric that excelled or degraded.
Ads Manager acts as a unified dashboard to help you track your spending through parameters like weekly reach, engagement, likes, clicks, sales and conversions. It allows you to modify your ads and improve performance on the go.
If data is the new oil, Facebook Ads are the refinery for digital marketing.
Second Chances with Remarketing
Visited a website and now Facebook won’t stop showing ads for its products? Welcome to the world of remarketing. Remarketing is a technological tool that concentrates the advertising efforts of a particular brand or industry towards the people who have visited similar websites.
The tool allows you to capture the audience, which might be even facially interested in your brand. It effectively builds trust within the audience on a psychological level by showing them the same thing over and over again. Creating multiple touch points, remarketing increases your chances of conversion by boosting your engagement rates.
Customizable Call to Action Buttons
This might come as a revelation, but people need to be told what to do. And that too very explicitly. Facebook ad campaigns take care of this quite eloquently. While on other platforms, your CTA button only leads to a landing page or website, Facebook instils options like Call Now, Book Now, Contact Us, Apply Now, Download, Sign Up, etc. that direct the user towards the action directly.
Cutting the unnecessary slack between lead generation and lead conversion, Facebook Ads give your customers all the reason to reach out to you in real-time. The process works rather seamlessly without disrupting the buyer journey at any given moment.
Meet Your Buyer Twins
Can you hear Facebook shout? “Look, there’s another one that’s just like your last customer.”
Because that’s what it does. It deploys something called as Lookalike Audiences. As per Facebook’s definition – “A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.”
Using conversion pixels, Facebook takes the data from your paid ads to study what kind of people follow your page, install your app and convert with your marketing. Leveraging this information, it builds and targets an audience that is as close to a mirror image of such people as possible. Magic, isn’t it?
It also gives you the option to manage the sample size and targeting filters for a more customized result.
Do You Need to Hear More?
Facebook ads are cheap and also offer a ground-breaking ROI on your budget. It can take a moment for you to understand how everything works together but then what are social media agencies for?
Still, with continuous improvisation, you can find that sweet spot that gets you everything. So, hop on the wagon and zoom ahead!