7 Tips on Growing Your YouTube Live Viewership
YouTube functions as a great way for artistic professionals to reach an audience since it has been driving online entertainment for over a decade.
12:41 28 May 2021
In a recent update of its newer features, YouTube Live gives video professionals the power to instantly connect with their viewership live and provide them with the material they crave. This powerful feature opens up a vast new range of creativity and connectivity, making it essential to observe the best ways to utilize it! These tips will indeed ensure that YouTube Live sessions gather more viewers and considerably raise your channel’s metrics.
Enforcing a routine and maintaining it is an entirely fundamental aspect of YT and Live isn’t different. Consistency is key to ensuring that a fan base understands where you are when you’re ready to put on a show. It also signals to them that you take yourself seriously and put out a steady stream of videos for them to enjoy. Viewers on your stream will be sure that when you go live, they can check in with you and catch the show. This ensures that your viewership will always maintain the ability to watch your live content when they care to! Additionally, the YT algorithm also loves consistency and will detect the fact that you are a regular contributor to the community. The more you get extra content out there increases the likelihood that YT itself will push your content to the top.
Another great reason to maintain consistency is for yourself: it’s much easier to stick to a habit you’ve already created for yourself than it is to be dedicated and driven when you haven’t laid the groundwork. Content creation is a lot like working out, and the more you do it, the more natural it will feel!
Learning how to utilize the YT algorithm to your advantage is one of the most important aspects of being a creator on the platform. By using well-researched keywords, phrases, and descriptions, your videos and live streams will always have great metrics and will spread far and wide. It doesn’t matter if you’re doing a Photoshop tutorial or an extended interior design inspiration show, being able to target your perfect audience precisely is a core component for success! The best way to get natural growth is to get people talking about you. By leveraging the algorithm to target your ideal audience specifically, you can do just that! Focusing your keywords and placing them in your titles, your descriptions, even your comments all have an effect that can drastically improve your reach.
Create a Teaser
Hollywood does this for a reason! All the most significant movies have trailers because they work – they let your audience get hyped up before a big show and give them something to anticipate. Not only that, by releasing a trailer for the content you want to showcase live, your audience will know where and when to tune in! This can be as simple as an Instagram post telling people when and where they can see you, or it can be an elaborate, movie-style trailer that will wow your viewers and make them demand to see you! It doesn’t even have to be very long: a 10- or 15-second trailer can do wonders for your brand and generate hype in a way that other marketing can’t.
Pay Attention to Time Zones
So you have your content, your tech, your algorithm strategy, and everything else harmonized to make the best live stream. Great! The next step is finding out when the majority of your audience will be available to watch you! It’s all well and good to have amazing content ready to go, but if you’re live streaming when most of your audience is asleep, it’s not going to be very effective. Understanding your audience and where they live is essential to having a successful stream and expanding your viewership in general. You need to keep track of the time of day so that you nail the window where your audience has the most accessible time available to watch you. Otherwise, your metrics aren’t going to increase very much at all.
Keep Your Live Streams Focused
Another critical aspect of having a successful live stream that will encourage growth to your channel is to keep your topics on-brand and on-point. While variety streaming is often a smart thing to do, it’s often best to stick to one topic at a time before you can make a name for yourself in other areas. For instance, as much as we’d love to hear Taylor Swift’s thoughts on Plato, we’d probably much rather listen to opinions on music or even to hear her sing! Remember this for your content: stick to your core output and strengths and keep every live stream focused on a single topic.
Engage the Audience
Another aspect of the YouTube algorithm is audience interaction in the form of live chat, super chats, comments, shares, likes and dislikes, and views. While you are live streaming, you must interact with your audience as much as possible. Read the chat and comment! Chat back to everyone, say hi, ask them questions. Anything that will generate intimacy and interest with your audience. Don’t forget to continue doing the content you had planned, of course! Audience engagement is one of the most important things you can do to maintain a loyal fan base and have them show your content to others.
It seems beyond obvious, but show up when you say you were going to and give the content you promised you’d give! Many people forget this simple fact when they’re busy running their small business and growing it. No matter how busy you are, you can’t leave people waiting for the main event. Establishing loyalty by continually delivering on promises is the surest way to getting a faithful fan base – one that will spread your content far and wide!
YouTube Live is a Great Tool
So you must utilize it properly! With Live, you can post immediate content directly to your audience, share what you want with them, interact with them, and have a great time. Livestreams are huge right now, and the medium is just getting bigger and bigger for creators all over the world. With the proper tools at your disposal, you can immediately leverage YouTube Live to benefit you and your brand. Of course, the best way to grow your YouTube Live audience is to stick with it and keep putting out great content, but the reminders in this article will ensure that you increase your audience as large as you want!