7 Tips To Create Promotional Videos That Lure Followers On Youtube
Promotional videos are short clips that provide insights about a brand and are usually just a few seconds long.
13:03 17 July 2020
This short video duration is very effective in capturing the audience’s attention, thereby enhancing the business' reach.
In recent years, video marketing has been rapidly picking up steam. Promotional videos have emerged as the latest medium deployed by businesses to acquire new customers and enhance brand awareness.
Brands have used video content in a plethora of ways, but promotional videos are the category that results in maximum ROI for the marketing investment. Promo videos are highly popular on YouTube and have already made their mark in facilitating seamless conversions and building an online personality for brands.
So, what should your exact approach be while developing promotional videos that lure followers on YouTube? In this post, we will be discussing 7 tips that can help you in creating effective promo videos that enhance your business presence and reach. Let's begin!
7 Tips To Create Impactful Promotional Videos
Once you have made up your mind in terms of creating a promo video, there are a few pointers to keep in mind. Although video creation platforms such as VideoCreek provide users with pre-existing templates, there is a lot that you need to do before selecting a template and getting started.
Outlined below are 7 tips that can help you create stunning, eye-catching promo videos that lure subscribers on YouTube.
1. Set Up a Goal
Before you go all out and create your brand’s promo video using a video maker, your very first consideration must be the goal of the video. Setting goals at the beginning can help you establish the right approach and target the video towards a specific requirement.
Since promo videos are short, it is essential to have a crystal clear vision about what the video needs to achieve. Once your goals are sorted, you can move ahead in the right direction and bring your video to life.
2. Choose The Right Video Format
Now that you are clear with your goals, it’s time to ensure that the video creation is approached from the right direction. Whether your video is introductory, explanatory, narrative, or a testimonial, every video needs specific creative guidelines.
Companies develop promotional videos for various goals, and choosing the right approach is crucial as it sets the overall tone and flow of your promotional video. You can even combine two different formats by perfectly striking a balance between the tonality and the video flow.
3. Strike The Right Tone For The Video
Although the tone of the video is highly dependent on the video format you are aiming for, the tone generally characterizes how your audience feels while watching the video.
Whether the video is humorous, sad, or inspirational, the video format you choose will greatly affect the tone of your video. It’s not that you cannot choose varying formats and tones, but it all comes down to how well your video is executed.
4. Decide On The Video Duration Beforehand
Whether your video needs to be 30 seconds long, 1-minute long, or 2-minutes long, you must decide the quality and time parameters while scripting the video. Having your video restricted by time can help you enhance the quality and, in a way, ensure a stronger delivery of the message.
A video promoting a sale event can be 30 seconds long. However, if you want to connect with the audience on an emotional level, a 1:30 or 2-minute video might just do the trick. Not setting up the right parameters at the beginning may lead to your video looking cluttered and may even lead to improper utilization of the already short video duration.
5. Decide The Apt Video Style
Now that we have our goal, tone, and duration sorted, it's time to explore how the video will look. Whether it should involve people, or should it just be a combination of attractive PowerPoint slides, or should it be entirely animated.
Many promo videos are a combination of all these styles, and it's entirely up to you to decide the right visual presentation. The combination of styles for promotional videos are endless, and the pre-planning can prove to be very helpful in deciding the apt video style.
6. Write The Script
Now that we are done with all the prerogatives, it’s time to begin writing your video’s script. In this step, you can decide how your video progresses and the order in which the characters appear in the video.
Writing a script enables you to put your ideas in an executable format and ensures that any scenes, dialogues, or other intricacies are not missed out by the production team. You can easily find scripting templates by performing a simple Google search. After that, write a script, ensuring that any important information is not lost in the process.
7. Develop The Storyboard
Now that your script is ready, it is time to work with the directors, producers, and artists to bring your video to life. A storyboard acts as a guide to the actors and others involved in the video-making process and, ensuring every aspect of the video goes according to plan.
A storyboard and a script need to be cohesive and can go a long way in ensuring that every point we have worked on till now is implemented in the video. Now that we are here, our pre-production preparations are now complete, and we can now begin our video production using a video editing software for Mac, Windows, or any platform of your preference.
With the aforementioned steps, you can easily create highly targeted promo videos that help you in luring subscribers and helping your brand in enhancing its reach. Since a promo video is usually seconds long, it is crucial that you deploy your time and resources in ensuring that the final video is impactful and is tremendously helpful in attracting millions of eyeballs.