7 Ways Brochures Can Help You Win More Business
Customers have become more and more cautious and wary of doing business with unknown businesses, especially those that operate online.
11:52 27 May 2021
People are afraid of being scammed or getting sub-standard products from people they have never met.
Brochures help break the ice and introduce you and your business in an approachable manner. They give people a personal touch and humanize a business.
Brochures are designed to describe your goods and services, listing the product features and facts about them. They highlight the best features of the products to entice people into buying them.
Brochures also support other advertising avenues such as online advertising and direct mails which are used as sales tools too.
Here’s how brochures can help your business grow:
1. Brochures create and raise brand awareness
Incorporating your business stamp, (logo, color scheme, and design) into your brochure is an excellent way to attract customers and showcase your business. By capturing the attention of your clients, you can draw them further in, wanting to know about you, therefore, making them aware of your brand.
A simple brochure can help you branch out of your comfort zone and into the depths of the unknown, casting your net far and wide to reach more people. This is a great way to boost your brand awareness, gaining new clients while retaining your current ones.
Brochure marketing helps you enhance your brand awareness and outperform other businesses in your field.
2. Brochures are cost-effective
Most printing services also offer discounts for bulk printing. If you’re lucky enough and your business is located in an area with a lot of foot traffic, taking advantage of bulk printing, you are able to hand out more brochures to more people.
Brochures are cost-effective in both production and distribution, in fact, the more you print, the cheaper it costs.
With adequate market research, you can single out your target customers and you can choose to specifically send your brochures to them through mail or product deliveries.
3. They capture people’s attention
It is very easy to hook the attention of prospective clients by using colorful and stylish brochure template. Elegant and stylish brochures are more likely to persuade customers to purchase your commodities than attractive ones. Professional ways can subtly manipulate color and light distribution on images to make them look unique to arouse curiosity. This makes your brochures stand out.
The most powerful weapon in a designer’s toolbox is the headline. A catchy headline immediately grabs people’s attention, drawing them in and makes them curious as to what the rest of the brochure contains.
The text and copy should also be focused and straight to the point. Since most people usually flip through brochures, your content design should be in a way that, with a quick scan, one can get the general idea of what your business is about. A brochure is not intended to be read like a book.
4. Brochures increase a business’s revenue
A good marketing strategy helps drive customers towards your business. More clients mean more revenue. By influencing clients to buy your commodities, brochures enable businesses to raise their sales revenues.
Although big brochures are not the norm, investing in a few of them is good for business. This is because big brochures immediately captivate audiences, and they are more likely to take a closer look. They also command the most attention on display and people cannot miss them.
As sales tools, the huge brochures allow you to fit bigger images and more information on them. People will definitely remember the huge brochure they see at a store once more than a tiny one that has been there for ages, giving your business more exposure.
A well-designed brochure with all the relevant details regarding the business means that it will draw the right crowd to your business who will actually purchase your commodities and not just browse.
5. Brochures are versatile
Advances in technology have impacted the marketing and advertising strategies and practices of most businesses and companies. Brochures have helped make these marketing strategies leap from ordinary to extraordinary.
Apart from print brochures, there are video brochures as well. Video brochures are slowly and steadily gaining traction in the marketing field.
Video brochures take advantage of people’s recollection ability, combining both the visual and audio aspects of the video, to deliver powerful messages that the viewers will remember for a long time. The combination of both print and video brochures enhances a company’s brand awareness by reaching more people.
6. Brochures make businesses look credible
Brochures lend a business a sense of credibility. People naturally expect real companies to have some sort of printed sales literature, be it fliers, newsletters, or brochures.
Business cards and letterheads are all good but people usually prefer a more tangible proof of your business. Having printed sales material lets people know that you are a serious business and that you care for your clients. This builds credibility and trust in your business. Once people realize that your business is legitimate and reliable, they are more inclined to do business with you.
7. Brochures are used for targeted marketing
Brochures typically focus on communicating the benefits that your particular services or products provide to the right audience. Curating your brochure to target specific clientele makes it more effective. A brochure is not like fish bait which you throw into the water hoping that a fish will bite.
You have to be deliberate with the content of your brochure, making sure that the message will speak to your ideal clientele. Chances are that you have already carved a niche for yourself on the market, all that is remaining is to get the right customers.
Brochures are invaluable when it comes to educating potential customers about your business, its products, services, and the value that you add to their lives by using them. They are a practical and inexpensive way to facilitate how customers approach your business and reinforce the value proposition of your business.