8 Powerful Tips to Create a High-Converting Landing Page
High-converting landing pages are one of the most valuable assets in digital marketing.
17:35 29 September 2022
High-converting landing pages are one of the most valuable assets in digital marketing. They look beautiful, they spread messages clearly, and they help customers make the decision that goes in your favor. But to get there, you must first go through the creation process. And if you don’t have a strategy, the result will not always be satisfying.
That is why experts from Alpha Efficiency decided to put up a list of 8 powerful tips that can help you create a high-converting landing page.
Determine your goal
Before designing a landing page you need to determine what goals you want to accomplish by it. This step is crucial because all your page elements will depend on it. Usually, goals fall within these three categories:
- Increased brand awareness - building a loyal follower base and growing a potential customer list.
- Lead Generation - gathering the contact information of potential customers who are interested in your product or service. This will open doors for your next move towards sealing a deal.
- Sales - you want your customers to purchase a product or service without leaving a landing page.
Use catchy Headlines & Subheadlines
Headlines are the first thing visitors usually see after the landing page loads. They should be attractive enough to hook a potential customer to continue exploring your page. Writing a good headline is not easy, and it might take some time to come up with the final version, but as it can either make or break your dreams of a high-conversion rate - do not hesitate to invest hours or days into this process. But don't stop there. Subheadlines are equally important. They should support your headlines by providing more details.
One of the tips that can help you write better copy is to keep your messages concise. A good landing page is laser-focused on one goal, and your messaging should consist of simple language. Aim to keep visitors' attention, not to sound smart.
Create a powerful Call to Action
Every landing page must have a convincing Call to Action that is clearly visible. A powerful CTA message encourages readers to respond immediately. It should be simple and creative. Even though some statistics suggest that certain colors of a CTA button lead to a better conversion rate, aim to harmonize it with your brand’s color palette. Depending on the length of your landing page, you should consider placing your CTA in several places to ensure it is always within reach of your potential customers.
Understand Customer’s Pain Points
Try to find the common problem your potential customers face. Then address it in your copy. It will help you build trust, as people will see that you understand them and want to help. Here are a few tips that can help you:
- Use action words - paint a clear picture of how using your product would solve your customer’s problems and make their lives easier.
- Follow a logical structure - try to predict what questions might arise in visitors’ minds as they read your copy. Address the troubling question and then prove that they have no reason to worry.
No one wants to regret the decision of buying a product, especially if it is expensive. Praising your product is not enough, as people look for social proof. They want to know what others think of your business. Testimonials can help you build trust and showcase your services in the best light. Put them somewhere where they will be visible but also won't draw too much attention from other important elements.
You can choose between different types of testimonials or even combine them. However, the most important tip we can give you is to show customers' faces. Of course, if they allow you to. This helps you to build trust, which is important if you want to create a high-converting landing page.
Use right visual elements
Creative illustrations and high-quality photos on your landing page are crucial for increasing the conversion rate. It is not only about the fact that the human brain processes images faster than words. Visual elements help people understand better what your product or service is like.
Conduct A/B tests
Tests, tests, and more tests! That is how you should approach the process of creating a high-converting landing page. After your page is up and running, the job is not necessarily done. There is always room for improvements, so try conducting A/B tests with different visual elements, copy, CTA, etc. By measuring performances you will be able to find the combination that brings the best results
With the right combination of on-page elements, design, and messaging, you can create pages that will help you accomplish your campaign goals and build a solid foundation for future marketing efforts. That is why you should not rush when it comes to creating a landing page. Invested time and effort will always pay off in the end with a high conversion rate.