8 Ways You Can Promote Your FinTech Android Or iOS App
The word FinTech consists of two words: finance + technology.
10:51 11 August 2020
As the world shifts to financial and digital skills, the demand for FinTech solutions is increasing day by day. In such a scenario, the main question facing a FinTech startup is: How can you promote your FinTech Android or iOS App?
Ways To Promote Your FinTech App
1. Print/Newspaper Advertising
Print advertising means advertisements printed on paper in publications (newspapers, magazines, journals) that are likely to be read by your target group. Advertising in business newspapers and magazines is the best way to contact professionals. Magazines and newspapers are one of the easiest ways to promote your FinTech App.
2. Airport Advertising
In an unparalleled setting, an airport is a place where people are positive, passionate, receptive, and advertising becomes a part of the journey. Business people often travel to various cities and countries for different purposes. They spend hours at the airport waiting for their flights. Airport advertising for your FinTech App is the best way to reach a first-class audience.
3. Business News Websites Advertising
Business News websites advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their sources of income.
The majority of professionals have switched to websites and news applications due to free access and the ease of use offered. Video advertisements on any official site or application can help your FinTech App reach potential consumers.
4. Social Media Influencer Advertising
Influencer marketing is a form of collaboration. The company works with influential people to promote the app. In today's digital world, social content influencers with particular audiences can often add value to brands. These people have a group of followers who are dedicated.
When it comes to FinTech apps, people like to hear advice from family members, friends, and role models. This is where social media influencer advertising comes into play. Influencer marketing helps advertisers to connect with your target audience.
5. OTT Advertisement
One of the biggest trends in the advertisement industry today is the fast increase in streaming video visibility, which currently accounts for 80% of all internet traffic.
With around 147 million adults in the US who have access to streaming video services like Hulu, Sling, and devices like Roku, Amazon Fire TV, and Apple TV - new media products called OTT have appeared that allow brands to reach their audience directly. OTT advertisements are sent directly to viewers via the internet by streaming video services or devices such as smart or connected TVs.
OTT platforms are the future of entertainment. Advertising on an OTT platform allows FinTechs to reach highly engaged audiences in cities and helps advertisers reach their chosen target groups through unique targeting options. OTT platforms are best suited to advertise FinTech applications.
6. Radio Advertising
Advertisers pay for commercial radio stations for airtime, and in return, radio stations broadcast advertisements to the listeners. Radio advertising effectively targets business people with cars when they drive to work every day.
Radio plays a vital role in subway cities, where people travel long distances to work and where traffic jams often occur. Various options are available for advertising, including jingles, sponsor tags, RJ mentions, and competitions. This is a very effective way to promote your FinTech App.
7. LinkedIn Advertising
Your FinTech App can reach a broad audience with LinkedIn ads. LinkedIn members not only influence but also have twice the average purchasing power of web visitors. In addition to sharper targeting options, the platform has shifted to objective-based advertising. This means that advertisers can now campaign for clear objectives such as brand awareness, generation potential, or engagement.
LinkedIn is dedicated to connecting business people around the world. This can be used to reach your target group organically, as well as through advertising options such as sponsored content, display ads, video ads, and e-mail.
8. Native Advertising
Native advertising uses paid advertisements, which are often found in social media feeds or as suggested content on websites. Because of their similarity and application to other content on the page, native ads are more likely to be clicked. Hence, your FinTech apps would get great promotion through them.
Promotion of FinTech Android or iOS App is difficult. Even then, you can do lots of cool things that will make the promotion of your FinTech App genuinely successful. Patience and keeping at it are key.