9 Solar Marketing Strategies to Grow Your Company
The use of solar energy has become more popular than ever before.
17:28 18 May 2021
This is probably because of the increased campaigns encouraging people to use clean energy. This has led to the rise of many solar energy companies to meet the growing demand.
What Is Solar Marketing?
Solar marketing refers to the promotion of solar energy services to prospective customers.
Considering the increased number of solar companies, competition for customers has also increased. That’s where solar marketing comes in.
It is important to come up with modern and effective marketing strategies in order to beat the competition. There are many strategies that you can apply to remain competitive.
Below are 9 solar marketing strategies to grow your company:
- Testimonials and customer referrals
There’s no doubt that solar energy is a big investment because it involves the use of clean energy. You should take that advantage to request your customers for testimonials or offer rewards on every referral a customer makes.
One of the best ways to promote your business is to tap into your existing customer base. As long as customers are satisfied with your services, there’s no way they will refuse to refer their friends and family members.
- Understand what your local market needs
A good marketing strategy involves the ability to understand what the local population really wants. The only way you can understand what people need is to go and talk to them directly. What challenges are they facing in terms of energy supply? What alternatives do they have? How can your business address these needs?
- Accept any finance options
Purchasing and installing a solar system requires a significant amount of money. Some clients may not afford to raise the upfront amount to install the solar system in their homes or business premises. You should, therefore, share with them different financing options to lessen their financial burden.
- Invest in customer education
Not many people understand the benefits of using solar energy. Instead of focusing all your energies on advertising, try to educate the public about the importance of solar energy. For example, teach them how solar energy helps in conserving the environment.
- Search engine optimization (SEO)
Search engine optimization is another great way to promote your solar company. SEO is a digital marketing strategy that involves the use of specific keywords in order to increase your online presence.
- Referral programs
As mentioned earlier, solar energy is becoming popular every day. Most clients get to hear about solar panels from their friends and neighbors.
- Social media
Social media has proved to be one of the best digital marketing strategies. As a growing solar company, you need to leverage social media companies such as Facebook and Twitter to attract new customers.
- Use podcasts
Videos are just as effective as content. Use videos to communicate with customers in a way that is convincing.
- Email marketing
This is another great marketing strategy you can use to grow your solar company. All you need to do is set up an aggressive email marketing campaign to generate leads.
There are many companies offering solar panels for home. The only way to beat the existing competition is to apply modern and effective solar marketing strategies.