AdWords Account Management – how to choose your agency
There are all kinds of tools on the market for monitoring and analyzing the results of adwords campaigns.
18:20 14 October 2020
If you are new to paid Google, or are not from a marketing background, it will all appear a little daunting and could take some getting used to. In this situation, you need a trusted agency that can help you run your campaigns effectively.
How do adwords management services work?
Deciding whether or not to outsource your adwords management may not be an easy decision. But it is an essential one in order to find the right agency and produce the best long-term results. You need an agency that is skilled, open and honest, and is good at regularly communicating with you.
A good agency will be able to work with you to build campaigns that are relevant to your audience, and integrate the right landing pages to enable your campaigns to have as much success as possible. A red flag is if an agency recommends a campaign plan for your business without analyzing any current campaigns you have running – this could mean they simply apply an easy (for them) “one size fits all” style approach to all their customers.
What is your return?
If you’re a business that provides regular ongoing monthly services, acquiring new customers through AdWords can be extremely valuable. With this, you can plan a customers’ lifetime value, and provide services to them to generate ongoing value.
Getting the right Adwords management services agency becomes all the more important with this in mind. If your agency can work with you to help guide your campaigns and then analyze them to tweak and perfect them, they will be the perfect partner for your business. If not – look elsewhere.
What should you look for with your agency?
You want an agency that is looking to be a long time partner to your business, and not just a “cut and run” style transaction. For adwords to be effective, you need to keep them running over a long period, and continue to tweak and optimize their performance over time. To do this, you need an agency that acts as part of your marketing team, and wants to work with you to achieve results.
A good agency will want to understand your business, your goals, and your strategy for growth. They will (or should) have questions about how your business works, and really integrate into your teams.
So while outsourcing your google adwords account management may seem like letting go of an important part of your marketing efforts, if you find the right agency it should not feel like that. Instead, you should benefit from their experience, but still understand fully your adwords campaigns and what they are delivering.