11:12 19 May 2010
Most women want the perfect dress for the sunny season, the one which makes you feel and look great.
And now, some bright sparks in the buying industry have decided to give you what you have been after as the first ever official Special K red dress goes on sale to the general public.
In an exclusive deal with cereal giant Kellogg's, designers at Marks & Spencer have teamed up to create the official scarlet red number that leaves you looking fantastic.
You've all seen the adverts and now you can become your very own Special K girl with this stunning dress, available in M&S stores and online.
Special K is famous for its iconic advertising featuring the "Special K girl" dressed in red as she shows off her new toned curves and now you can share in the same satisfaction as you flounce around this summer in the pretty red number.
Not only is it available for only £19.50, the dress is a clever two-in-one style which works as a separate skirt or with the jersey panelling for a sexy summer halter or strapless dress, creating the season's perfect wardrobe must-have.
Greg Peterson, Kellogg's UK marketing & sales managing director, explained: "Special K consumers have been asking us for years where they can buy the dresses featured in our advertising and this partnership with M&S has given us the opportunity to finally be able to offer women the chance to do so.
A spokesperson from M&S said: "The M&S red dress is an extremely versatile summer essential which can be dressed up or down and is sure to flatter any figure.
The Special K dress has become a fashion icon in its own right so we are proud to be the first retailer to offer this famous dress to customers."
To maximise on this sizzling opportunity, we have celebrity stylist Zoe Lem and head buyer at M&S Lottie Tarpey on hand to give you some tops tips on how to wear the dress and make sure you look fabulous in it this summer whatever the occasion:
Feel inspired? Work out your personal slimming plan here.
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