Boostify Team up with Third Foundation
Two Leeds-based tech firm team up to develop a customer experience optimisation platform.
13:48 10 November 2019
Boostify, a Yorkshire-based firm specialising in behavioural targeting and advanced content personalisation, has teamed up with Third Foundation, a machine learning and artificial intelligence start-up, for the development of smart customer experience technology.
Boostify helps brands in data collection to better understand and segment website visitors to enable them to quickly deploy customised messaging and offers. Third Foundation, on the other hand, specialises in highlighting trends in consumer behaviours that would otherwise be unidentifiable.
Boostify’s CEO and founder Jonathan Thirkill, said: “Using advanced machine learning and AI technologies, Third Foundation will improve the quality of our platform’s targeting features, thus enabling us to make content more relevant to individual website visitors.
“This will empower brands to have a better understanding of their online users’ behaviours quickly. And, by really getting to the heart of what content makes them tick, organisations can yield more conversions in less time. We’ve been looking to expand Boostify’s offering with machine learning and AI – this solution ticks all the boxes.”
Third Foundation’s CEO, Michael Ward, added: “This is a truly exciting partnership which brings together two businesses at the forefront of their respective industries.
“By combining Third Foundation’s specialist data engineering and machine learning features with what is probably the most advanced CXO platform on the market, we are creating an exciting proposition that could revolutionise the industry.
“In this new dawn of relevance demanded by consumers, this partnership will allow digital marketing agencies and brands to deliver a more relevant online experience, for more of their customers, more often.”