BritBox Update from BBC and ITV
Everything you need to know about BritBox - BBC and ITV’s answer to Netflix.
17:34 25 March 2019
The BBC and ITV have recently confirmed plans to launch a Netflix style streaming service in the UK called BritBox. The partnership aims to deliver the biggest collection of British content ever assembled in one place.
ITV CEO Carolyn McCall said: “BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future.”
BBC Director General Tony Hall, agrees and described Britbox as “a new streaming service delivering the best home-grown content to the public who love it best. The service will have everything from old favourites to recent shows and brand new commissions.”
Britbox, which has already been launched in the United States, has no definitive launch date in the United Kingdom. However, it is expected to be made available at some point in the second half of 2019.
Information on how much it will cost is not yet available. The BBC nor ITV is yet to provide details of pricing but both promise that it will be competitive. They have also confirmed that the service will not affect the way that BBC iPlayer and the ITV Hub operate.
The move would mean that British broadcasters would stop licensing their archived materials to other streaming services, including Netflix, to drive more subscribers to the new UK service.
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