BT Broadband Advertisement Banned
BT advert banned for unsubstantiated broadband speed claims.
23:50 05 March 2019
BT’s advert claiming that its broadband package featured the “UK’s most powerful WiFi” has been banned by the Advertising Standards Agency (ASA). The advertising regulator said that its decision was made because BT’s claims were not backed up by enough evidence.
This is not the first time that the ASA ruled against BT, which ran a newspaper advert last year which included the claim “UK’s most powerful WiFi vs major broadband providers.” The company’s website also made claims that its Business Smart Hub is the UK’s most powerful business WiFi signal vs major broadband providers.
The ASA said: “The ads must not appear again in their current forms. “We told BT not to claim that their routers were ‘the UK’s most powerful’ unless they could demonstrate that they could provide a stronger signal than other major providers when subjected to other forms of non-wifi interference, and unless they could provide recordings of the levels of all types of interference when each router was tested to demonstrate that each router was subjected to consistent levels of interference.”