Burberry gathers Moss
13:30 27 June 2006
Kate Moss has become the new face of Burberry - nine months after its bosses dropped her.
The British fashion house was quick to distance itself from the supermodel last year, after pictures showing her snorting cocaine were published.
Moss has now been reunited with Burberry and will front the 2006 autumn/winter campaign for the label.
The advertisement - shot by one of Princess Diana's favourite photographers Mario Testino - shows the catwalk beauty dressed in a white lace trench coat standing defiantly in front of a trio of models.
However, anti-drug campaigners have been critical about the label's willingness to forgive the shamed model.
Peter Stoker, director of the Drug Prevention Alliance, told Britain's Daily Mail newspaper: "Burberry could have publicly said that what Kate Moss did had influenced an awful lot of people and she should straighten up her act, whereas instead they are trivialising the impact of drug use."
Burberry was not the only company to cancel planned projects with the supermodel following her cocaine scandal.
H+M and Roberto Cavalli both ditched Moss, temporarily sending her career into freefall.
However, Burberry, famous for its check motif, was careful not to sever all ties, and invited her to their 150th birthday celebration earlier this year.
(C) BANG Media International