Children Driving Streaming Popularity
Children aged 8-12 are driving the popularity of streaming services in the UK, a recent study has found.
11:34 28 October 2018
Recent studies carried out by MediaCom have found that pre-teens and teenagers are the main driving forces to the growing popularity of streaming services in the UK. 67per cent of teenagers aged 17-19 and 34per cent of pre-teens (aged 8-12) have said that they now watch TV on-demand most often when compared to last year.
The study also found that 66per cent of the respondents use Netflix, 38per cent prefer Amazon Prime Video, and 20per cent is using NowTV.
MediaCom UK CEO, Josh Krichefski, said: “The way in which teens view their favourite content online is almost unrecognisable even from five years ago. Today’s generation are growing up as ‘on-demand natives’, able to access content whenever, wherever and however they want, and [this] is essential to the popularity of shows such as Stranger Things, Jack Ryan and Game of Thrones. With the likes of NowTV and Amazon Prime Video making real inroads in the on-demand scene and recent news of Netflix taking up 15 per cent of all internet data, it’s no surprise streaming services are ramping up their investment in content quality, quantity and accessibility.”