17:14 23 May 2017
Cradle, which was presented for the first time at the Disrupt Hackaton in New York, helps you easily and conveniently find charities that you would want to support. Created by brand manager Gesina Gudehus-Wittern and software developers Erik Wittern and Philippe Suter, the app identify the kinds of causes you’d like to support and provides a list of relevant charities helping you easily figure out how much you’d like to give. The app then sets up the payment.
Gesina Gudehus-Wittern said that the app was developed after she and her husband, Erik Wittern, found themselves coming up short on platforms that let them evaluate which charities to help.
“There are so many charities you can give to,” she said. “It seemed to us like a process that is more complicated when you just want to help quickly.” She added that she and her group “don’t see this as a replacement for getting more involved,” adding that it is just a way to make a specific king of financial contribution.
There are sites that already provide a list of charities, such as Global Giving and Charity Navigator. What sets Cradle apart from the rest is that it has streamlined the whole process and allows people to navigate and do everything quickly and efficiently using their smartphones. It also allows users to subscribe to their chosen charities and causes by subscribing to their social feeds and other services.
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