Digital Marketing Tips for 2021
One thing that we have learned from 2020 is that the Internet is here to stay and is not going anywhere.
14:40 24 March 2021
Many businesses have been forced to pivot and change how they operate. With the increased number of people staying indoors, more products and services are moving online while employees continue to work from the comfort of their homes or using a hybrid setting. This makes it important for businesses to have a digital presence in 2021.
The digital landscape of 2021 is something that most of us are excited about and looking forward to it. This guide is going to come in handy because you are going to know some digital marketing tips for 2021 that will help in launching your brand and making it a success.
Online Presence, Engagement, and Retention
You should be ready to invest more time and resources into your social media marketing efforts and online presence. With a good strategy, you are going to reach more customers, increase website traffic, engage with existing followers, increase leads, and even revenue. You should also take some time to improve the content and structure of your website for visibility on the Google search engine.
More people have been forced to spend more time indoors because of the pandemic, which means they spend more time online. This makes it important to reach and re-engage with existing followers. Make sure you are in front of your competition by investing in user experience and interface site. Social media campaigns are going to help in complementing your website.
SEO and Google Listings
SEO is one of the best marketing campaigns you can use in boosting your business. Over 60% of marketers have invested in SEO, and there is a reason why. Search Engine Optimization (SEO) is a form of marketing where you target users when they search for specific keywords. This is the main driver of organic traffic. You can rank for the right keywords relevant to your business by optimizing your website. This will help you rank at the top of the search engine results page. You are going to rise above your competition and this can increase traffic to your website.
You also need to think about your Google My Business page. Make sure it is up to date and verified. Google My Business is good because it allows you to draw local customers and providing them with important information like your location, services, and hours of operation (this has become even more important during the pandemic).
PPC is another form of marketing you should consider. This is a paid form of digital marketing. You run ads to drive traffic to your website then you only pay when a user clicks on your ad. The good thing with PPC is you have the option of targeting your demographic using interests, gender, location, and more. If you want to succeed with PPC, make sure you target the right audience and the right time and using the right ad. Some of the most popular PPC platforms are Google Ads, Instagram Ads, and Facebook Ads. You have to make a higher initial investment, but you are going to see a faster ROI when compared to organic methods.
People today want to get results and want them fast. More and more users are choosing to use voice search instead of typing a query into Google. This makes it important to optimize your content for voice search. Use FAQs and schemas to answer the most common questions so that it syncs with the voice queries. Speed and usability are vital because 53% of users leave a website that does not load in three seconds, and this is according to a Google study.
Video content has become another hot topic for marketing in 2021. Video has become an important part of advertising. 90% of marketers claim they saw an increase in traffic to their site after they added video content. Almost 30% of shoppers said they would consider buying an item after they see a video ad. Video is an eye-catching medium, and this makes it the perfect option for interactive products. It can also be used for behind-the-scenes videos, employee interviews, and more. Create fun and interactive videos for your social channels then note how they perform. If there is increased engagement or views, then consider adding video marketing into your marketing plan.