Ecommerce SEO Guide: Best SEO Practises For Ecommerce Websites
Every businessman and entrepreneur in today's time is benefitting by implementing the wonders of on-page SEO in their websites.
23:15 24 September 2021
The internet perfectly addresses the needs of the past-paced technically advanced world and to keep up with it, website owners and businessmen are incorporating lucrative ideas and state-of-the-art strategies to make their business reach every corner of the world.
To empower businesses and address the needs of e-commerce entrepreneurs, SEO for Ecommerce or eCommerce SEO has proved to be highly effective. It not only proves beneficial to create a stellar online presence for your business, but it also makes businesses generate more revenue.
To help you understand better about eCommerce SEO, its practices, and the ways to implement it, Edkent Media SEO Firm has curated the following article. With their extensive experience and knowledge in the digital marketing industry, they have established themselves as the leading digital marketing agency in Canada and helping businesses achieve similar results for themselves by providing them with lucrative strategies.
What Is Ecommerce SEO?
Ecommerce SEO is among the best ways to enhance the visibility of your business along with improving your overall sales. By integrating eCommerce SEO with your business, you can generate more revenue and increase the credibility of your business.
When it comes to online shopping, the first thing that buyers look for is the authenticity and credibility of your website, because they always fear getting cheated, so they want to make sure they are buying from a business that has an established presence in the market and an online presence that can guarantee transparency and SEO helps you achieve that.
The main purpose of integrating e-commerce SEO is to make your product rank highly in search engine result pages to get you more organic traffic.
The best practices of eCommerce SEO usually involve optimizing the content on your website for enhancing the user experience, this includes headlines, product descriptions, metadata, internal linking, and navigational structure.
Each product page on your website should be optimized for drawing more organic traffic from search engines. But apart from that, static pages also play a huge role in improving your sales, such as:
- Blog Articles
- About Us Page
- FAQ Page
- Contact Page
- Help Center Answers
These pages should incorporate keywords to target potential customers. It is one of the most effective strategies to make your website rank. Further, we will be discussing more ways to optimize your sales with the help of e-commerce SEO.
Ecommerce SEO Checklist: Best Ecommerce SEO Strategy
Using The Right Keywords
Your primary keyword should be mentioned in your product description, headline, image, meta description, subheadlines, and alternate attributes. It is highly recommended to use Long Tail Keywords.
Analyze the Keyword Search Volume, CPC, and User Intent
Always do your keyword research. You should search about the search volume of your keywords along with how competitive is the paid advertising space for it.
Conduct Competitor Research
In this competitive world, you are likely to have thousands or millions of competitors and to stay ahead of them you should know what they are doing. Always research your competitors’ websites and how they are targeting their products.
Focus on Homepage SEO
Your homepage should be highly focused when you are doing SEO. It is where most of the businesses focus and it is also the one where your target audience will first land.
Homepage Title Tag
The Homepage Title Tag is 70 characters long and plays an important role in SEO. It should mention the name of your business along with your main keyword.
Homepage Meta Description
The Homepage Meta Description is 160 characters long and it shows beneath the title. The content of the meta description should encourage people to visit your website.
Your homepage content should be informative and engaging. It must let the visitors know about your products and the purpose of your website with a clear crisp copy without losing their interest. It is also a good idea to list your top sellers on the front page.
Internal linking is important for boosting the SEO of your website by letting search engines and users know that the pages are related to each other and it also helps you increase the time on site by making customers explore your website further.
Optimize Product Pages
You need to focus a lot of energy on building your product pages as they serve as the life and blood of your business. Make them as engaging and interactive as possible for the customers.
The name of your product should be a part of the product page URL and also the keywords of the specific page.
Optimizing images according to your products is very important for e-commerce SEO. Also, images must be interactive and engaging enough for the customers.
Videos are a highly effective and trending source of information nowadays, they can enrich your product page with valuable information and at the same time could be highly interactive.
Customer reviews are a great way of building trust and a sense of confidence in your product. If you have them, make sure to list them on your website.
Reduce Page Load Speed
Page Load Speed affects your ranking in the Google search results. The faster your website is, the better you are likely to rank.
Create Backlinks for Ecommerce SEO
Backlinks are a great way of building credibility and it is also used by Google to determine where your pages belong in the SERPs. According to Google, websites with the most backlinks are considered the most authoritative.