Edinburgh Wearable Tech
Edinburgh-based PlayerData has recently raised $2.3million as part of an international expansion push.
10:03 13 April 2021
PlayerData, an Edinburgh-based wearable technology company that aims to transform the way sportspeople train using software and analytics, has successfully raised $2.3million as part of an international expansion push.
Backing for the firm’s included funding from Hiro Capital, the London and Luxembourg fund investing across games, esports, streaming and digital sports, and former Tesco chief executive Sir Terry Leahy. The new funds will be used to support the firm’s growth “across multiple sports and to expand internationally.”
Roy Hotrabhvanon, co-founder and chief executive of PlayerData, said: “We leverage our platform and data to generate biometric insights applicable at any level - from competitive grassroots to professional. Our ultimate goal is to implement cutting-edge insights from pioneering wearables that are applicable to any team in any discipline at any level. As an investment partner, Hiro Capital shares this commitment to our mission.”
PlayerData uses artificial intelligence technology to predict player injuries before they even happen so they can be avoided. It also offers tools that allow coaches to replay key moments from the game, modelling different outcomes based on player positioning.