09:42 15 June 2017
Many users are now streaming content allowing them to watch various videos in real-time. However, heavy online traffic, large audience sizes and poor internet connection often result in several seconds or even minutes of delay.
This lag time, referred to as “latency” in the streaming industry, is the reason why football fans watching a live feed are left behind by neighbours watching the same game on their TV.
Tripp Welge, PhenixP2P’s chief operating officer, said: “A live stream is not really live. Traditional distribution models introduce varying degrees of latency from when a frame is captured with a camera and when it’s delivered to an end-user.”
He said that PhenixP2P has engineered a new platform for publishers to stream content to millions of viewers with minimal or zero delay. Part of its platform works by pinpointing different routes for video data to bypass Internet congestion.
The technology is being tested by 17 businesses including major movie studios, sports leagues, social media companies and video game studios.
“We know the world is shifting to real-time video," Welge said. “We're at the tip of the iceberg right now.”
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