Entertainment Is The Name of The Game
In the first seven months of 2019, there was a stream of new casino titles, including some powerhouse-brand game show titles.
09:33 27 September 2019
The stream has proved that innovation is very much alive and well in the casino industry. For example, at Evolution, the goal is to always provide to their players with the ultimate gaming experience.
Casino developers strive to bring players engaging games that, once the game is played, players will appreciate it. It is not enough to add games that have barely changed in 100 years. Some casinos, like Admiral Casino, are all about creating a balanced and exciting portfolio that offers not only world-class casino classics but also new and innovative game variations.
Game manufacturers spend a significant time of reviewing their games and some monitor the comments on their chat channels. Using that way, the developers are tuned with what players are enjoying, and what they are hoping to see and play. In addition, companies also do a brainstorming of new ideas.
For example, in 2017 Evolution has created a totally new game, which was similar to roulette. The game is called Dream Catcher and for Evolution’s operators and players, it was a new concept. The game has become one of the most popular games in their portfolio. The popularity grew because the game has a simple format, it was incredibly easy to play, it was big, colourful and very visual.
The company has noticed that players who had never played a table game were attracted to Dream Catcher. The players liked this digression from the traditional table games. The game show format has a charismatic game hosts and it gave players the feeling of being involved in something bigger alongside other contestants.
Because of Dream Catcher, the developer has released in 2018 the Lightning Roulette. The game was a brand-new take on roulette, and the game was played in a game show style setting that has an electrifying user interface. In addition, roulette has an animation where lightning strikes in some cases. Lightning Roulette was very visual and that is why it attracted players.
Dream Catcher and Lightning Roulette received three Game of the Year titles and the developer saw a monumental shift in what players were looking for in a casino game. They didn’t look for traditional table games, however they wanted something in the entertainment sphere. Something that was fun and attract players into the action.
Companies began this focus on creating innovative games that blend well in the world of casinos and RNG elements. In order to surpass RNG and slots in terms of appeal to a certain type of player, the game needs to offer a style of game and a level of entertainment that can keep the attention of a slot player. A slot player is used to play a new game every six seconds, that is where multipliers come in.
With these ideas in mind, this year, many developers made the decision to realign their product roadmap in steps of the trend. More importantly, they realised that they are no longer in the gaming business, they are in the entertainment business. Many of the 2019’s releases were centered around entertainment.
In parallel, the internal development teams also work on custom-made, in-house innovation that will further allow the company to create their game offerings to what players want to reach out. While there are many gaming show exhibitions happening, similar to ICE 2019, a casino game manufacturer is excited to release new games every year. It is also because these manufacturers are expected to come up with a brand new portfolio for the next exhibition show.