Ford Accident Predictor

Oxfordshire and Ford have partnered to develop a tool that will map potential road accident hotspots.

14:19 27 August 2020

Ford is currently developing a digital road safety tool aim at identifying road accident hotspots in Oxfordshire. The trial aims to help improve mobility for motorists and assist cities take pre-emptive action at risky roads and junctions using data gathered from connected vehicles and roadside sensors. 

 

As part of the 18-month scheme funded by the government's Innovate UK, up to 700 passengers and commercial vehicles will be voluntarily connected across Oxfordshire and London and will help gather required telematics data, including steering wheel angle and brake or accelerator pedal usage. Oxfordshire County Council will integrate the data it gathered with the predictive tool and find ways on how to improve road safety. 

 

Llewelyn Morgan, Head of Innovation, Oxfordshire County Council, said: Oxfordshire County Council is committed to enabling innovative applications for connected vehicle technology that will benefit our communities. By connecting vehicle data with smart infrastructure, we hope this project will help improve safety for all road users." 

 

Jon Scott, Project Lead, City Insights, Ford Mobility, Europe, said: "Soon every vehicle will be a connected vehicle, and we see this as an opportunity to reduce road traffic incidents and save lives in a significant way. By collaborating with leading innovators, experts and academics - and with the backing of Innovate UK - we truly believe we can help improve mobility for millions around the world."