17:04 23 October 2017
Formula 1 is set to launch its in-house live streaming service as part of a radical overhaul of its digital and broadcast strategies. Aside from a live streaming service from races, it also plans to offer other content in between events, such as behind-the-scenes footage. The service is set to be rolled out at the start of the next season.
F1’s commercial chief Sean Bratches said that the company did not have a choice but to pursue an ‘over the top’ offering in order to attract bigger future audiences.
"We have an obligation to our fans, quite candidly, to ensure that they are able to access our content in any means they want," he said.
"We would be derelict if we pursued a path for anything other than that."
"Our objective is to create platforms in the direct-to-consumer arena that engage fans and leverage our assets - whether they are live races, archival [or] are data,"
"We are trying to create content that lives outside the grand prix weekends, which has been almost non-existent from digital or linear standpoints,"
He added: "Our objective is to engage with the Netflix of the world, [with] the Amazons, and create content that fans can consume, which is compelling and tells different stories about what is going on in F1."
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