09:24 08 June 2010
Boobs, melons, breasts, call them what you will but whatever affectionate name you have for your breasts, there's no doubt they're a massive (or small and perfectly formed) part of who women are.
And while we spend a great deal of time and money 'supporting' our assets with sexy lingerie or everyday underwear, many women don't really know what's going on underneath their bras?
Most ladies know that regular breast checks are the key to keeping on top of the threat of breast cancer, but new research released from Bravissimo has shown only a fifth of British women been shown how to do it by an expert and are comfortable with their level of knowledge.
It seems the younger we are the more likely we are to be blas, with many of us believing the disease is only an issue for the older generations.
To help us all become more breast-aware, Bravissimo the retailer for women with bigger boobs, has partnered with breast cancer charity Coppafeel to launch a campaign to make sure all of us, no matter what age, are doing everything we can to keep our breasts healthy.
Show your support
for Britain's breasts.
For every sale of the special Boudoir Beau bra in Coral this summer, Bravissmo will donate 1 to Coppafeel to help towards fighting breast cancer.
In the following video, TV presenter Dawn Porter whose mother and great grandmother both died of the disease and the founder of Coppafeel Kristin Hallenga, who was diagnosed with breast cancer last year, aged just 23, talk about how getting to know your boobs can save your life.
Take a look at the five-point guide below to checking your boobs, then read more about the work of Coppafeel in keeping Britain's breasts healthy.
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